Marketing & Lead Generation AutomationsPurpose
1.2. Ensure no attendee is missed and maximize conversion by automating routine communication, automating feedback collection, and automating scheduling links post-event.
1.3. Streamline nurture efforts, automating post-event workflows that help build client relationships and automate brand value reinforcement for architectural design practices.
Trigger Conditions
2.2. Automate using attendee status in CRM, form completion, or webinar platform output.
2.3. Trigger automation either immediately post-event, or after a predefined delay (e.g., 24 hours), or based on custom rules such as "no-show".
Platform Variants
• API: automator endpoint for "Send Email Campaign", set trigger via integration webhook.
3.2. HubSpot
• Feature: Workflow automation, configure "Event Attended" as trigger and select "Send Automated Follow-Up Email".
3.3. Salesforce
• API: Use "Process Builder" or "Flow Builder" to automate email after event status is "Attended".
3.4. SendGrid
• API: Automate using "/mail/send", set dynamic templates for each event type post-webinar.
3.5. ActiveCampaign
• Feature: Automator automation workflow, "Event Attendee Tag Added" triggers automated email sequence.
3.6. Zoho CRM
• Feature: Workflow rule to automate e-mail template dispatch when attendee's status changes.
3.7. Marketo
• API: Smart Campaign automator, "Event Attendance" as trigger, automates custom follow-up flow.
3.8. Pipedrive
• API: Workflow Automations, "Activity marked as complete" for event triggers follow-up.
3.9. Klaviyo
• Feature: Triggered Flows, configure "Event Attended" from integration data to automate emails.
3.10. Microsoft Power Automate
• Feature: Automate flow, connect webinar platform or Excel with "Send Email (Outlook 365)" action.
3.11. Google Workspace
• Feature: Apps Script automates Mail Merge upon Google Sheet update from event output.
3.12. Intercom
• Feature: Event-based Campaigns, trigger Message or Email Series when event status updates.
3.13. Eventbrite
• API: Webhooks notify when attendee is updated; automate with connected email platform.
3.14. Netsuite
• Feature: Saved Search triggers Workflow Automations to send attendee follow-up templates.
3.15. Constant Contact
• API: Automated Email, List Update triggers custom follow-up after event integration.
3.16. Drip
• Feature: Workflow entry trigger, automate sending personalized emails based on event participation tag.
3.17. Pardot (Salesforce Marketing Cloud Account Engagement)
• Feature: Completion Action on Event, automates follow-up campaign sequence.
3.18. ClickSend
• API: Automate "Send Email" via event data collected, configure for reminders.
3.19. Freshworks CRM
• Feature: Automated Workflow, "Event Attended" triggers custom personalized emails.
3.20. Moosend
• Feature: Trigger Automation, automate sequence when recipient joins post-event segment.
3.21. Slack
• API: Use Slack Workflow Builder for internal notifications to automate attendee follow-up assignments.
3.22. Zoom
• API: After webinar, automates email via integrations with email services using webinar report.
3.23. GoToWebinar
• API: Automate attendee reports export, trigger follow-up campaigns via connected email platform.
3.24. Mailjet
• API: Event-based triggered email, automate dispatch via recipient list import.
Benefits
4.2. Increase conversion rates by automating personalized and timely attendee communication.
4.3. Ensure consistent automatable brand experience for every event guest.
4.4. Automates collection of actionable feedback for continuous service improvement.
4.5. Reduce manual intervention and ensure no contact is missed through robust automation.
4.6. Enable architectural design studios to scale outreach and nurture at volume, automatedly expanding lead pipelines.