Purpose
1. Automate the collection, management, and posting of patient reviews across multiple platforms to enhance reputation in the chiropractic sector.
2. Automatedly request feedback post-appointment, monitor new reviews, route negative feedback for follow-up, and automatically publish positive testimonials to selected channels.
3. Automator streamlines review acquisition, increases patient engagement, and automates compliance with healthcare advertising standards.
4. Automated review posting amplifies patient trust, improves visibility in local searches, and supports retention and lead generation.
Trigger Conditions
1. Patient completes appointment and is discharged in clinic management system.
2. New patient record added to CRM with “completed visit” status.
3. Manual or automated tagging of a “request review” action by staff or automator.
4. Receipt of positive survey feedback in post-care satisfaction survey.
5. Detection of new ratings posted on Google or Facebook via automatable monitoring API.
Platform Variants
1. Google My Business (GMB)
• Feature/Setting: My Business API / Review Management – Automate review listing retrieval and automatedly post responses.
2. Facebook
• Feature/Setting: Graph API / Ratings & Reviews Endpoint – Automatically retrieve and post/respond to reviews.
3. Yelp
• Feature/Setting: Yelp Fusion API – Automates review fetching and listing; automate notifications for new reviews.
4. Trustpilot
• Feature/Setting: Invitation API – Automate sending email/SMS review invites post-visit; automate response retrieval.
5. Healthgrades
• Feature/Setting: Review Feed Integration – Automates ingestion and notification of posted reviews.
6. Zocdoc
• Feature/Setting: Appointment Review Integration – Automatedly triggers review requests after a booked visit.
7. SMS Gateway (Twilio)
• Feature/Setting: Messaging API – Automate personalized SMS review invitations; automate tracking delivery status.
8. SendGrid
• Feature/Setting: Email Sending API – Automate bulk review invites; automating bounced email handling.
9. Mailchimp
• Feature/Setting: Campaign API / Automations – Automate targeted review request emails per segment post-visit.
10. SurveyMonkey
• Feature/Setting: Webhook Notifications – Automate feedback capture and route positive reviews to posting automator.
11. Podium
• Feature/Setting: Review Invite Automation – Automate multi-channel (SMS, email) review invite sequencing.
12. Birdeye
• Feature/Setting: API / Review Monitoring – Automates the collection and posting as well as real-time alerts on new public reviews.
13. Zapier
• Feature/Setting: Multi-platform triggers – Automate review requests accumulating from all connected apps.
14. Salesforce
• Feature/Setting: Workflow Automations – Automates task creation for staff to follow up with patients pending review.
15. Freshdesk
• Feature/Setting: Ticketing Automator – Automate negative review alerts as support tickets for response.
16. HubSpot
• Feature/Setting: Workflow Automation – Automates sending review invites and tracks completions.
17. Intercom
• Feature/Setting: Event-Based Messaging API – Automate in-app post-visit review requests.
18. Slack
• Feature/Setting: Incoming Webhooks – Real-time automated alerting for new or negative reviews.
19. Reputation.com
• Feature/Setting: API / Review Collection Automation – Automate syncing of all reputation data across web.
20. Zendesk
• Feature/Setting: Automated Ticket Creation – Route and automate internal responses for low ratings.
Benefits
1. Automating review management centralizes patient feedback, driving higher response rates.
2. Automated responses reduce manual workload and ensure consistent engagement.
3. Automated posting amplifies positive patient experiences, driving referrals and enhancing local SEO.
4. Automatable monitoring allows immediate response to negative feedback, protecting reputational standing.
5. Automated workflows in diverse platforms ensure scalable, compliant marketing without manual intervention.
Marketing, Lead Generation & Retention