Marketing & Lead GenerationPurpose
1.2. Trace user journeys from initial engagement (ad click, social, referral) through web forms, ensuring reliable, data-driven lead tracking for professional acoustical consultants in engineering.
1.3. Enable consistent, cross-platform attribution storage—combining UTM parameters, cookies, and platform-specific metadata—feeding CRM and analytics dashboards.
Trigger Conditions
2.2. API event from advertising click (Google Ads, Meta Ads) or partner referral system.
2.3. Inbound call or SMS initiated with tracked number or keyword (offline-to-online tracking).
2.4. CRM lead updated or created with incomplete attribution info.
Platform Variants
• Feature/Setting: Measurement Protocol API — collect UTM/source params; POST to custom endpoint.
3.2. Facebook/Meta Ads
• Feature/Setting: Conversion API — map _fbp and click IDs to leads; configure event source group.
3.3. Google Ads
• Feature/Setting: Google Ads API — match GCLID/lead form extension data to submissions.
3.4. HubSpot
• Feature/Setting: Forms API — capture source info in hidden fields; push to CRM contact properties.
3.5. Salesforce
• Feature/Setting: REST/Composite API — update lead with attribution fields (UTM source/medium/campaign).
3.6. Mailchimp
• Feature/Setting: Landing Page Builder — configure hidden fields for referral data in list subscription.
3.7. Pipedrive
• Feature/Setting: Webhooks/API — append custom fields for source using lead creation endpoint.
3.8. Zoho CRM
• Feature/Setting: Webform integration with custom field mapping — push source metadata to CRM.
3.9. Airtable
• Feature/Setting: API (PATCH/POST records) — add columns for source, and update via automation.
3.10. ActiveCampaign
• Feature/Setting: API/Web forms — collect traffic source and save in contact custom fields.
3.11. Intercom
• Feature/Setting: Events & Data Attributes API — tag new leads with source at entry point.
3.12. Slack
• Feature/Setting: Incoming Webhooks — send new lead + attribution alert to channel.
3.13. Trello
• Feature/Setting: API — auto-create card in specific board/list with attached source data.
3.14. Microsoft Dynamics 365
• Feature/Setting: Lead Entity via Web API — push attribution fields on lead creation.
3.15. Segment
• Feature/Setting: Track API — send event with properties: utm_source, utm_medium, first_touch_url.
3.16. Unbounce
• Feature/Setting: Webhook/Integrations — pass UTM/referral values through to email/CRM/API.
3.17. Gravity Forms (WordPress)
• Feature/Setting: Parameter forwarding and Zapier add-on — push to downstream CRMs with source data.
3.18. Typeform
• Feature/Setting: Hidden fields/Responses API — capture and distribute source metadata with response.
3.19. Marketo
• Feature/Setting: REST API — create or update leads with source-related fields from forms/landing pages.
3.20. CallRail
• Feature/Setting: Webhooks/API — track call source and forward attribution with caller data.
3.21. LinkedIn Lead Gen Forms
• Feature/Setting: Webhook/Event API — match ad impression/click IDs with form submissions.
3.22. Google Sheets
• Feature/Setting: API — append lead row with source columns by automation.
3.23. Zapier
• Feature/Setting: Webhooks/Catch Hook — trigger automation from source-tagged submissions.
Benefits
4.2. Automates manual tracking, reducing human error in attribution for professional consultants.
4.3. Enables granular A/B testing, helping acoustical firms invest in the highest-performing lead sources.
4.4. Centralizes multi-channel marketing data, ensuring all platforms receive consistent lead source records.
4.5. Supports offline/online integration, capturing opportunity details across web, phone, and events.