Social media content posting scheduler

Purpose

1.1. Automate scheduling and posting of social media content tailored for acupuncturists, ensuring consistent engagement, wider reach, and timely delivery of health education, promotional offers, testimonials, and seasonal updates across multiple platforms.
1.2. Maintain a regular content calendar, reduce manual posting workload, and optimize post timing for audience activity to maximize marketing & lead generation.
1.3. Facilitate cross-platform consistency, engage both existing and potential clients, and foster trust through educational and community-focused content streams.

Trigger Conditions

2.1. New content draft flagged as “ready for scheduling” in the content management system.
2.2. Calendar event reaching scheduled posting time.
2.3. Approval workflow completion (post status changed to “approved” by practitioner or marketing team).
2.4. Recurring schedule matched (e.g., every Thursday at 9 AM for wellness tips).
2.5. Content batch upload finishing in shared drive or Google Sheet.

Platform Variants

3.1. Facebook Pages API
• Feature/Setting: `/page-id/feed` endpoint; configure scheduled publishing with message/text, media_url, and scheduled_publish_time.
3.2. Instagram Graph API
• Feature/Setting: `/user-id/media_publish`; set up photo, caption, and publish_time fields for auto-posting.
3.3. Twitter API v2 (now X API)
• Feature/Setting: POST `/2/tweets`; enable scheduled tweets using `scheduled_at` parameter via third-party schedulers.
3.4. LinkedIn Marketing API
• Feature/Setting: `/ugcPosts` or `/shares` endpoint with `scheduledAt` time; set audience targeting based on practitioner’s niche.
3.5. Buffer
• Feature/Setting: Connect social accounts; schedule post queues using API `/updates/create` with `scheduled_at`.
3.6. Hootsuite
• Feature/Setting: Integrate with `messages/schedule`; set channel_id and datetime.
3.7. Sprout Social
• Feature/Setting: Use Publishing API for bulk scheduling via `scheduled_time`, attach media assets.
3.8. Later
• Feature/Setting: Schedule Instagram grid posts using Media Library and API scheduling endpoints.
3.9. Zoho Social
• Feature/Setting: Automate multi-network scheduling via `schedules` API call; add post_copy, attachments, time.
3.10. SocialBee
• Feature/Setting: Categorize content, use API `/posts/queue`; assign to recurring schedule slot.
3.11. Agorapulse
• Feature/Setting: Leverage API for scheduled posts with message, media, and schedule_time fields.
3.12. Canva Scheduler
• Feature/Setting: Schedule posts direct from design with `PublishScheduler` integration; set target date/time.
3.13. Publer
• Feature/Setting: Use `/api/v2/posts` with scheduled_time for image and text content distribution.
3.14. Sendible
• Feature/Setting: Automate post with `scheduled_on` via API `/post`.
3.15. MeetEdgar
• Feature/Setting: Content library scheduling, use API for cyclic queue definition.
3.16. ContentCal
• Feature/Setting: Integrate with calendar API for approval-based scheduled delivery.
3.17. Planable
• Feature/Setting: Use the posts endpoint for scheduling after approval status flips.
3.18. Crowdfire
• Feature/Setting: API-based schedule queue with preferred post time (`scheduled_time`).
3.19. PromoRepublic
• Feature/Setting: Calendar API for automatic multi-account scheduling.
3.20. Loomly
• Feature/Setting: `posts/schedule` via API; attach visual & text content; confirmation on scheduled status.

Benefits

4.1. Ensures practitioners maintain consistent visibility and relevant communication with patients and prospects.
4.2. Reduces manual intervention and human error in social media campaigns.
4.3. Optimizes content delivery timing for maximum reach and engagement specific to the alternative medicine audience.
4.4. Scales marketing output with limited staff, allowing acupuncturists to focus on patient care.
4.5. Facilitates rapid response to trending topics or awareness campaigns in the industry.
4.6. Enables precise tracking and reporting of campaign results for ongoing strategy improvement.