Automated lead capture from website and ads

Purpose

1. To collect, centralize, and qualify leads automatically from multiple digital touchpoints, including websites and advertising channels, eliminating manual data entry and reducing lead response times.

2. To ensure every prospective client inquiry for aircraft rentals is captured in real-time, structured in CRM, and routed for immediate follow-up.

3. To synchronize lead data across sales, marketing, and operations systems, ensuring no opportunity is lost and personalized outreach is enabled.

Trigger Conditions

1. User submits contact/request form via the aircraft rental website.

2. User completes lead form via paid social ads (e.g., Facebook Lead Ads, LinkedIn Lead Gen Forms).

3. Inquiry received via Google Ads’ Lead Form Extension.

4. Web chat widget receives a new message with lead intent.

5. Incoming email to a dedicated lead-capture inbox.

6. New call or SMS received on published campaign number.

Platform Variants

1. HubSpot

• Feature/Setting: ‘Lead Capture Forms’—Configure form endpoints, map fields to CRM, enable auto-create Contact on submission.
  

2. Salesforce

• Feature/Setting: ‘Web-to-Lead’—Generate HTML form, connect to lead object, use REST API for direct ad lead import.
  

3. Facebook Ads

• Feature/Setting: ‘Lead Ads API’—Subscribe to form_id webhooks, push new leads directly to CRM.
  

4. LinkedIn

• Feature/Setting: ‘Lead Gen Forms Integration’—Connect via LinkedIn Marketing Developer API, pull completed forms periodically.
  

5. Google Ads

• Feature/Setting: ‘Lead Form Extensions Download API’—Schedule fetch or stream new lead conversions to pipeline.
  

6. Typeform

• Feature/Setting: ‘Webhook Integration’—Send POST on submission to workflow endpoint.
  

7. Gravity Forms (WordPress)

• Feature/Setting: ‘Webhook Add-On’—JSON post on form submit; configure destination and field mapping.
  

8. JotForm

• Feature/Setting: ‘JotForm API Webhooks’—Trigger HTTP POST on new entry for instant capture.
  

9. CallRail

• Feature/Setting: ‘Call Tracking Webhook’—Push new call/SMS details to CRM via endpoint configuration.
  

10. Intercom

• Feature/Setting: ‘Lead Event Webhook’—Receive POST event when new lead triggers via widget/chat.
  

11. Zendesk

• Feature/Setting: ‘Ticket API’—Parse new ticket events tagged as lead and inject to CRM.
  

12. Mailchimp

• Feature/Setting: ‘Signup Form Webhooks’—Capture new subscriber as lead in dedicated system.
  

13. ActiveCampaign

• Feature/Setting: ‘Form Automation’—Auto-create deal/contact in pipeline with form entries.
  

14. Google Sheets

• Feature/Setting: ‘Sheets API’—Monitor for new row inserts in shared lead sheet.
  

15. Zapier

• Feature/Setting: ‘Catch Hook’—Bridge unsupported services’ webhook output to lead processing flow.
  

16. Unbounce

• Feature/Setting: ‘Webhook POST’—Configure landing page form to send to automation endpoint.
  

17. Webflow

• Feature/Setting: ‘Form Submission Webhook’—Receive event on submit, forward details to CRM.
  

18. Drift

• Feature/Setting: ‘Conversation Webhook’—Setup trigger on lead qualifying interactions.
  

19. Freshsales

• Feature/Setting: ‘API Lead Creation’—Push new website form data through CRM REST endpoint.
  

20. Pipedrive

• Feature/Setting: ‘Lead API’—Automate insertion of new leads from any digital form.
  

Benefits

1. Eliminates manual lead collection and errors, ensuring every inquiry is tracked.

2. Enables instant routing and qualification for faster responses and higher conversion rates.

3. Consolidates leads from diverse sources for unified processing and analytics.

4. Improves visibility into lead sources, enabling marketing spend optimization.

5. Enhances customer experience by reducing response latency.

6. Enables scalable lead handling as ad spend or website traffic grows.