Drip email campaigns for lost leads

Purpose

1.1. Automatically re-engage prospects who inquired about aircraft rental but did not complete a booking.
1.2. Drive conversion by delivering tailored content over several weeks, highlighting unique selling points, fleet updates, customer testimonials, time-limited offers, and educational material about aircraft rental benefits and safety.
1.3. Reduce manual follow-up workload for sales teams and standardize nurturing workflows for lost leads across channels.

Trigger Conditions

2.1. Lead marked as “Lost” or inactive in CRM for preset days (e.g., 14 days post last contact).
2.2. Submission of rental inquiry form without proceeding to contract/booking within a fixed window.
2.3. Flight quote sent but no reply after n follow-ups.
2.4. Rental request flagged as “not interested” or “not now.”

Platform Variants

3.1. Salesforce
• Marketing Cloud Journey Builder: Trigger drip via “Lost Opportunity” event; set emails, delays, and conditional splits.

3.2. HubSpot
• Workflows → “Lead Lost” branch: Automate series of emails to lost leads’ list.

3.3. ActiveCampaign
• Automations → “If tag = Lost Lead”: Multi-step email campaign with delays and goal conditions.

3.4. Mailchimp
• Customer Journeys: “Post-inquiry, no-booking” trigger to start personalized sequence.

3.5. Zoho CRM
• Workflow Rules: On status change to “Lost Lead,” send data to Zoho Campaigns for email series initiation.

3.6. Microsoft Dynamics 365
• Customer Insights – Journeys: Automated flow triggered by “Lost Lead” entity change.

3.7. Pipedrive
• Workflow Automation → “Deal Lost”: Sync with Mailigen or Outfunnel for drip sequence.

3.8. Marketo
• Smart Campaigns: Triggered by Opportunity Status; program sends a set cadence of emails for lead revival.

3.9. SendGrid
• Marketing Campaigns API: POST to /campaigns to start email sequence on lost lead event.

3.10. Klaviyo
• Flows: Event-based automation using “Lost Lead” metric, conditional splits, and email series.

3.11. Intercom
• Series Automation: Trigger “Lost Lead” segment for scheduled outreach.

3.12. Drip
• Workflow Builder: Tag subscriber as “lost;” trigger drip campaign for targeted lead recovery content.

3.13. Constant Contact
• Automation Paths: Add lost leads to specific path for timed follow-up emails.

3.14. Iterable
• Journeys: API-triggered workflow on lost/inactive lead event from external system.

3.15. SharpSpring
• Visual Workflow: “Lead life cycle changes to Lost” triggers delayed email sequence.

3.16. Brevo (ex-Sendinblue)
• Automation → “Contact in List + No activity”: Start campaign with promotional retargeting.

3.17. Customer.io
• Campaigns: API-triggered by “Lost Lead” event; multi-stage recovery flow.

3.18. ActiveTrail
• Automation Templates: Set up branching path for leads marked as lost.

3.19. Keap
• Campaign Builder: Tag = “Lost Lead” triggers nurture series.

3.20. Ontraport
• Automation Map: If “Status = Lost,” enter sequence for engagement reminder emails.

3.21. Mailjet
• Event API, Campaigns: Trigger email sequence by POST to event endpoint when lead lost.

3.22. Gmelius
• Sequences: Populate leads based on loss event for staged follow-up.

3.23. Reply.io
• Triggers: Lost deals entered into automatic, multi-step email sequence.

3.24. Outreach.io
• Automated Sequences: As soon as lead is closed-lost, enroll into reactivation cadence.

Benefits

4.1. Higher conversion rates for previously disengaged prospects.
4.2. Increased lifetime value through systematic re-engagement.
4.3. Consistent prospect nurturing with minimal human intervention.
4.4. Reduced workload for the sales/marketing team.
4.5. Improved reporting on lead recovery efforts.