HomeEvent and promotion campaign schedulingMarketing & Lead GenerationEvent and promotion campaign scheduling

Event and promotion campaign scheduling

Purpose

1. Enable fully automated planning, scheduling, and management of aircraft rental service events and promotional campaigns across all relevant channels.

2. Streamline audience targeting, content deployment, reminders, follow-ups, and post-event engagement efficiently.

3. Ensure seamless cross-platform coordination, minimizing manual input for rapid campaign rollouts and real-time updates.

4. Optimize resource use and track campaign performance with centralized control and analytics.


Trigger Conditions

1. New aircraft addition to fleet.

2. Seasonal promotion calendar date approaches.

3. Lead segment matches campaign criteria (e.g., interest in jet charters).

4. Manual initiation by marketing/admin via dashboard.

5. SaaS CRM notes prospect activity threshold (e.g., link visited or form completed).

6. Custom webhook fired from third-party analytics tool.

7. Recurring schedule (monthly, quarterly, yearly).

8. Integration with social trends (e.g., hashtag monitoring suggests high aviation interest).


Platform Variants

1. Twilio SMS

  • Feature/Setting: Send Promotional SMS; API endpoint POST /Messages, configure body with campaign message, recipient(s), and schedule.

2. SendGrid

  • Feature/Setting: Automated Email Blasts; API v3 /mail/send, configure dynamic templates for event invites and reminders, schedule with batch sending.

3. Google Calendar

  • Feature/Setting: Create Event; API endpoint POST /calendars/events, set campaign date, reminders, and attendee invites automatically.

4. HubSpot

  • Feature/Setting: Workflows; Trigger on lead property, auto-send emails, schedule follow-up tasks, and update campaign records.

5. Salesforce Marketing Cloud

  • Feature/Setting: Journey Builder API; Automate event enrollment, personalized paths, and cross-channel triggers.

6. Facebook Business Suite

  • Feature/Setting: Scheduled Post; Graph API POST /page/feed, set campaign creative and publishing date/time.

7. LinkedIn Campaign Manager

  • Feature/Setting: Sponsored Content Scheduler; Marketing API POST /adDirectSponsoredContentsV2, queue posts for future release.

8. Mailchimp

  • Feature/Setting: Campaign Scheduler; API POST /campaigns&, configure send_time property with targeted segment and templated message.

9. Microsoft Outlook 365

  • Feature/Setting: Create Event API; Graph API POST /users/{id}/events, set subject, attendees, recurrence pattern for campaign sessions.

10. Airtable

  • Feature/Setting: Automated Records; Scripting Automation, trigger new campaign rows linked to master schedule.

11. Zoom

  • Feature/Setting: Schedule Webinar API; POST /users/{userId}/webinars, set topic, invite list, automated reminders.

12. Slack

  • Feature/Setting: Scheduled Message; chat.scheduleMessage API, post promo details in team channels at set intervals.

13. Google Ads

  • Feature/Setting: Scheduled Campaigns; Google Ads API, set start/end dates and criteria for event-based promotions.

14. ActiveCampaign

  • Feature/Setting: Automations; POST /api/3/automations, trigger campaign emails based on custom tags or deal stages.

15. Eventbrite

  • Feature/Setting: Event Creation & Promotion; API POST /events, configure auto-publication of event listings and ticketing.

16. Calendly

  • Feature/Setting: Scheduled Link Generation; API endpoint /scheduled_events, send booking links out in bulk campaigns.

17. Trello

  • Feature/Setting: Calendar Power-Up; POST new cards for campaign tasks, auto-set due dates per event timeline.

18. Zoho CRM

  • Feature/Setting: Workflow Rules; API POST /crm/v2/functions, automate campaign tasks and record updates by event triggers.

19. Notion

  • Feature/Setting: New Event Database Entry; API POST /pages, populate event meta and automated reminders.

20. Instagram Graph API

  • Feature/Setting: Scheduled Media Publish; POST /user/media_publish, queue promo posts with image/video, caption, and dates.

Benefits

1. Eliminate manual scheduling and reduce operational overhead.

2. Achieve consistent, timely campaign deliveries across channels.

3. Improve engagement with precisely timed, audience-tailored outreach.

4. Capture analytics and ROI metrics instantly.

5. Flexibly respond to business, fleet, or market changes with zero downtime.

6. Enhance coordination between marketing, sales, and operations through unified automation.

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