Re-engagement campaigns for inactive clients

Purpose

 1.1. Reactivate dormant aircraft rental clients by sending personalized messages or offers after inactivity.
 1.2. Nurture relationships to increase repeat rentals and lifetime value.
 1.3. Gather feedback to enhance service quality and client experience.
 1.4. Reduce client churn and boost marketing ROI through data-driven targeting.
 1.5. Automate segmentation, message delivery, and follow-up touchpoints for scalability.

Trigger Conditions

 2.1. Client has not booked an aircraft in 90+ days.
 2.2. No response to prior service or feedback surveys for 60+ days.
 2.3. Inactivity detected in CRM or rental platform analytics.
 2.4. Anniversary of last booking approaches without new activity.
 2.5. Set engagements (email, SMS, portal login) fall below defined threshold.

Platform Variants

 3.1. Twilio SMS
  • Feature/Setting: Schedule SMS via Programmable Messaging; API endpoint: `POST /Messages` with personalized payload.
 3.2. SendGrid
  • Feature/Setting: Automated email triggers via Marketing Automation; API: `POST /mail/send` with dynamic template.
 3.3. HubSpot
  • Feature/Setting: Workflow Automation; trigger “No rental activity in 3 months” and send re-engagement sequence.
 3.4. Salesforce
  • Feature/Setting: Process Builder or Flow; trigger from custom object “Last Booking Date” for campaign messaging.
 3.5. Mailchimp
  • Feature/Setting: Customer Journey Builder; trigger ‘Segment inactive’ with re-engagement email sequence.
 3.6. ActiveCampaign
  • Feature/Setting: Automations; trigger entry when Contact not in ‘recent active’ segment.
 3.7. Intercom
  • Feature/Setting: Series automation; trigger message based on “last seen” user event.
 3.8. Zoho CRM
  • Feature/Setting: Workflow Rules; trigger on field “Inactive Days > 90” and auto-email.
 3.9. Pipedrive
  • Feature/Setting: Workflow Automation; trigger ‘deal last updated > X days’ and initiate personalized outreach.
 3.10. Marketo
  • Feature/Setting: Smart Campaign; filter by inactivity, send re-engagement message via email or webhook.
 3.11. Klaviyo
  • Feature/Setting: Flows; trigger on segment ‘Lapsed Clients’, send special offer emails.
 3.12. Google Ads
  • Feature/Setting: Customer Match; target lapsed clients with display or Gmail ad campaigns.
 3.13. Facebook Ads
  • Feature/Setting: Custom Audiences API; use inactive email list for targeted ad delivery.
 3.14. SharpSpring
  • Feature/Setting: Behavioral-based Automation; trigger on no opens/clicks, send new incentives.
 3.15. Constant Contact
  • Feature/Setting: Automated re-engagement series; triggered by date since last interaction.
 3.16. Drift
  • Feature/Setting: Playbooks; auto-send messages to users with inactivity flag.
 3.17. Microsoft Dynamics 365
  • Feature/Setting: Customer Insights; segment by inactivity and trigger Power Automate flow.
 3.18. Freshsales
  • Feature/Setting: Workflow Automation; trigger email campaign for contacts with ‘last activity’ over X days.
 3.19. Zendesk
  • Feature/Setting: Proactive Messaging; API-driven trigger for reminders to lapsed clients.
 3.20. Airtable
  • Feature/Setting: Automations; schedule actions when ‘Last Rental’ field exceeds set interval.
 3.21. Notion
  • Feature/Setting: Integration with “Update Database” + webhook for trigger to message inactive members.

Benefits

 4.1. Automated, consistent re-engagement reduces manual labor and human oversight.
 4.2. Enhanced customer retention through personalized messaging and precise timing.
 4.3. Revenue growth from increased rental frequency among previously dormant clients.
 4.4. Improved brand reputation by demonstrating proactive engagement.
 4.5. Actionable insights on inactivity causes for ongoing process optimization.