Marketing & Lead GenerationPurpose
1.2. Drive direct engagement, increase booking rates, and enhance customer retention through timely, personalized outreach.
1.3. Support segmented marketing campaigns, maximizing relevance and conversion for specific customer groups (VIPs, past clients, prospects).
1.4. Deliver measurable results through trackable links, opt-out management, and engagement analytics.
Trigger Conditions
2.2. User subscribes via website, SMS keyword, or lead form to receive notifications.
2.3. Upcoming holiday or seasonal event scheduled in campaign calendar.
2.4. Behavioral trigger: customer reaches milestone (e.g., 1 year since last booking).
Platform Variants
• Feature/Setting: Twilio Programmable SMS API. Configure outbound messages and webhook triggers.
• Sample: Use POST /Messages endpoint with offer text and recipient list.
3.2. SendGrid
• Feature/Setting: SendGrid Twilio SMS integration. Authenticate and define SMS template per campaign.
• Sample: Enable "Marketing Campaign" SMS workflow.
3.3. MessageBird
• Feature/Setting: SMS API. Set up a messaging flow for bulk or event-driven sends.
• Sample: POST /messages endpoint with dynamic placeholders.
3.4. Plivo
• Feature/Setting: SMS API. Use application token to configure campaign triggers.
• Sample: POST https://api.plivo.com/v1/Account/{auth_id}/Message/
3.5. Vonage
• Feature/Setting: Vonage SMS API. Set up promotional templates with automation keys.
• Sample: POST /sms/json with dedicated sender ID.
3.6. Nexmo
• Feature/Setting: REST SMS API for campaign notifications.
• Sample: POST to /sms/json with offer-specific payload.
3.7. ClickSend
• Feature/Setting: SMS Campaigns. Import contact lists and configure triggers via API.
• Sample: Send SMS via POST /v3/sms/send.
3.8. TextMagic
• Feature/Setting: Marketing SMS API. Define campaigns, schedule, and A/B test messages.
• Sample: API call to /api/v2/messages.
3.9. Sinch
• Feature/Setting: Programmable SMS. Set up targeted broadcasts and delivery status webhooks.
• Sample: Use /sms/v1/messages POST endpoint.
3.10. Telesign
• Feature/Setting: SMS Verify and Campaign Messaging. Automate bulk notifications.
• Sample: POST to /v1/messaging with promo content.
3.11. Infobip
• Feature/Setting: Omnichannel SMS API. Configure offer-based journeys and segmentation.
• Sample: POST /sms/2/text/advanced.
3.12. SMSGlobal
• Feature/Setting: MXT SMS API. Setup scheduled campaigns and opt-out flow.
• Sample: POST to /api/v2/sms/send.
3.13. Bandwidth
• Feature/Setting: Messaging API for targeted alerts.
• Sample: POST to /api/v2/users/{userId}/messages.
3.14. Esendex
• Feature/Setting: SMS API for broadcast marketing.
• Sample: Send via /v1.0/messagedispatcher endpoint.
3.15. Kaleyra
• Feature/Setting: SMS Campaign Manager with API access.
• Sample: POST /v1/messages with campaign details.
3.16. CM.com
• Feature/Setting: Business Messaging API for time-limited offers.
• Sample: POST /v1/message.
3.17. Mitto
• Feature/Setting: SMS Routing API for customer promotions.
• Sample: POST /sms sending endpoint.
3.18. Telnyx
• Feature/Setting: Messaging API for promotional notifications.
• Sample: Send POST to /v2/messages.
3.19. FireText
• Feature/Setting: Bulk SMS Marketing API.
• Sample: POST /api/sms to broadcast promotions.
3.20. Zenvia
• Feature/Setting: SMS Campaign Platform. Configure workflows and dynamic templates.
• Sample: POST /v1/send-sms.
Benefits
4.2. High open/read rates versus email; increased chance of booking conversion.
4.3. Flexible targeting for segmented offers based on user data.
4.4. Scalable outreach to thousands with personalized content.
4.5. Automated compliance (opt-out management, logs) for regional SMS regulations.
4.6. Comprehensive analytics for tracking ROI and client engagement trends.