Centralized tracking of marketing campaign performance

Purpose

 1.1 Centralized tracking of marketing campaign performance automates the collection, aggregation, and analysis of data from multiple marketing platforms for architecture/design firms.
 1.2 Enables automated comparison of campaign results across channels (email, social, PPC, web, offline) in real time, ensuring decisions are data-driven.
 1.3 Designed for automating marketing ROI calculation, tracking automated lead sources, attributing conversions, and auto-generating reports in dashboards.
 1.4 Minimizes manual data entry, automates performance notifications, and triggers follow-up tasks, supporting continuous improvement of marketing automation initiatives.

Trigger Conditions

 2.1 Automatedly triggers on completion of new marketing campaign launches.
 2.2 On receiving updated campaign metrics via webhook, API events, or scheduled fetch intervals.
 2.3 Campaign milestones (budget thresholds, lead count, engagement level) reached across any connected platform.
 2.4 Human-scheduled review periods (e.g., weekly, monthly, campaign end).
 2.5 Automated receipt of lead submissions/forms or conversion events from campaign landing pages.

Platform Variants

 3.1 Google Ads
  • Feature/Setting: Google Ads API – Configure automated campaign reporting with `/reporting/statistics` endpoint.
 3.2 Meta (Facebook/Instagram)
  • Feature/Setting: Graph API – Automate fetching campaign insights using `/vX.X/act_{ad_account_id}/insights`.
 3.3 LinkedIn Ads
  • Feature/Setting: Marketing Analytics API – Automate extracting performance data using `/adAnalyticsV2` resource.
 3.4 X (Twitter) Ads
  • Feature/Setting: Ads API – Schedule automated campaign stats retrieval with `/stats/accounts/{account_id}`.
 3.5 HubSpot
  • Feature/Setting: Marketing Events API – Auto-fetch all analytics and lead source with `/marketing/v3/marketing-events/events`.
 3.6 Mailchimp
  • Feature/Setting: Reports API – Automate campaign report pulls from `/reports/campaign_id`.
 3.7 ActiveCampaign
  • Feature/Setting: Automation Trigger – Use webhook or API for campaign performance events via `/api/3/campaigns`.
 3.8 Salesforce
  • Feature/Setting: Marketing Cloud REST API – Automate downloading campaign report via `/messaging/v1/email/campaigns/reporting`.
 3.9 Marketo
  • Feature/Setting: REST API – Scheduled fetch from `/rest/asset/v1/campaigns/active.json` for automation.
 3.10 Zoho CRM
  • Feature/Setting: Campaigns API – Automate campaign stat collection with `/campaigns`.
 3.11 Microsoft Dynamics 365
  • Feature/Setting: Marketing Insights API – Automatedly query statistics via `/api/data/v9.1/msdyncrm_marketingcampaigns`.
 3.12 SendGrid
  • Feature/Setting: Campaign Stats API – Automate pulling email metrics with `/v3/campaigns/stats`.
 3.13 Constant Contact
  • Feature/Setting: Tracking Activity API – Automated stat retrieval using `/v2/emailmarketing/campaigns/{campaignId}/tracking`.
 3.14 HubSpot (again)
  • Feature/Setting: Webhook Subscription – Automates live updates for campaign events.
 3.15 Slack
  • Feature/Setting: Incoming Webhooks – Automates campaign summary delivery to channels on defined triggers.
 3.16 Google Sheets
  • Feature/Setting: Sheets API – Automates storing & visualizing campaign data via `/v4/spreadsheets/values`.
 3.17 Tableau
  • Feature/Setting: REST API – Automatedly upload/import campaign data for BI dashboards using `/api/3.5/sites/{site_id}/flows`.
 3.18 Power BI
  • Feature/Setting: REST API – Automates data streaming of campaign performance via `/v1.0/myorg/datasets/{dataset_id}/rows`.
 3.19 Notion
  • Feature/Setting: Database API – Automate storing and updating campaign meta via `/v1/databases/{database_id}/query`.
 3.20 Monday.com
  • Feature/Setting: GraphQL API – Automated performance tracking through board item updates with `mutation change_column_values`.
 3.21 Asana
  • Feature/Setting: Webhook and API – Automated campaign task/event tracking using `/projects/{project_gid}/tasks`.
 3.22 Trello
  • Feature/Setting: REST API – Automate card creation for campaign milestones via `/1/cards`.
 3.23 Google Analytics
  • Feature/Setting: GA4 Data API – Automates API pulls of specific campaign traffic/conversion stats.
 3.24 Klaviyo
  • Feature/Setting: Metrics API – Automated collection of campaign stats with `/v1/metrics/timeline`.

Benefits

 4.1 Automates 360º view of marketing performance in one unified dashboard, ensuring real-time data.
 4.2 Eliminates manual aggregation, minimizing errors and time delays.
 4.3 Automatedly accelerates reporting workflows for leadership and marketing teams.
 4.4 Enables proactive, automated notification of underperforming or high-impact campaigns.
 4.5 Facilitates seamless automation of attribution, budgeting, and future campaign adjustments.
 4.6 Provides architecture firms with always up-to-date, automatable insights, outpacing manual processes.