Press release submission workflow

Purpose

1.1. Automate the end-to-end process of distributing press releases to maximize exposure for architectural design firms.
1.2. Automates the collection, review, approval, and multi-channel publishing of press release content.
1.3. Enables automated tracking of release distribution, engagement metrics, and follow-up communications—streamlining marketing & lead generation while minimizing manual effort.
1.4. Automator handles editorial workflow, deadline enforcement, format conversions, and compliance checks.

Trigger Conditions

2.1. New press release draft submitted for review.
2.2. Approval confirmation received from project manager or principal architect.
2.3. Scheduling input for preferred publish date and target outlets.
2.4. Real-time event: completion of a milestone project, award announcement, or strategic partnership declared.

Platform Variants

3.1. Google Drive
• Function: Watch new file/folder for PR drafts; triggers automation on upload.
3.2. DocuSign
• API: Envelope Sent/Completed; automates stakeholder approval collection.
3.3. Airtable
• Sync: Automate maintaining a press release calendar, status tracking, and outlet lists.
3.4. Grammarly
• API: Automated content quality screening and grammar checks.
3.5. WordPress
• REST API: Automate direct publishing to press/news/blog pages.
3.6. Cision
• Distribution Endpoint: Automates mass syndication to architectural and industry media outlets.
3.7. PRNewswire
• Submission API: Automator sends new press releases for broad distribution.
3.8. Business Wire
• Automated Send: Schedule and automate submission to targeted outlets.
3.9. Mailchimp
• Campaign API: Automate creating email campaigns to press lists.
3.10. HubSpot
• Workflow Automation: Track contacts and follows up with journalists post-release.
3.11. Salesforce
• Process Builder/Flow: Automated CRM updates and press engagement logging.
3.12. Slack
• Webhook/Message Send: Notifies marketing/firm leadership about submissions and responses.
3.13. Trello
• Card Automation: Tracks PR workflow stages automatically.
3.14. Asana
• Task Creation API: Assigns editorial, review, or distribution tasks.
3.15. Smartsheet
• Automated Row Additions: Log distribution, contacts, and responses.
3.16. Calendly
• Webhook: Automate scheduling of follow-up calls with journalists.
3.17. Google Analytics
• Event Tracking API: Monitors automated traffic and engagement from press releases.
3.18. Bitly
• Link Shorten API: Automates creation and tracking of outbound PR links.
3.19. Hootsuite
• Scheduled Publish: Automate sharing press releases on multiple social media accounts.
3.20. Zapier
• Multi-step Automation: Orchestrates cross-platform actions for advanced automating of workflows.
3.21. Dropbox
• File Watch/Move: Automates archiving final published releases.
3.22. Microsoft Teams
• Automated Notification: Keeps the team updated on every automated step of the PR process.
3.23. Prowly
• API: Automates PR outreach and influencer targeting for architecture/design sectors.

Benefits

4.1. Press release submissions automatedly distributed, saving marketing labor.
4.2. Ensures compliance and accuracy through workflow automators for approvals and edits.
4.3. Expands reach to media, industry outlets, and social media via one automating action.
4.4. Automation enhances response speed, maximizes press visibility, and improves lead generation outcomes.
4.5. Reduces errors, ensures consistency, and automates follow-ups—empowering design firms to focus on core creative work.