Marketing & Lead GenerationPurpose
1.2. Automated consolidation of click-through rates, conversion numbers, ad spend, and ROI across Google Ads, Facebook Ads, Yelp Ads, and other channels to optimize marketing efficiency and executive reporting.
1.3. Automates real-time performance insights delivery to marketing and management, thus automating alerting on anomalies or trends across platforms.
1.4. Automator for reducing manual data extraction errors and accelerating budget reallocation or campaign improvement cycles automatically.
Trigger Conditions
2.2. Event-driven—automation triggered by new campaign data or status changes in any ad account.
2.3. Threshold-based—automator initiates when spend or KPI deviations reach predefined triggers across any ad network.
Platform Variants
3.1. Google Ads
• Feature/API: Google Ads API Reports
• Setup: Connect API, configure "Search Query Performance Report", automate pull for clicks, impressions, spend, conversion data.
3.2. Facebook Ads
• Feature/API: Ads Insights API
• Setup: OAuth app connection, automate querying "campaign insights" for date range, cost, and conversion metrics.
3.3. Instagram Ads
• Feature/API: Graph API (under Facebook platform)
• Setup: Use "Ad Insights" endpoint, automate extraction of Instagram placement metrics.
3.4. Microsoft Advertising (Bing Ads)
• Feature/API: Reporting API
• Setup: Automate account linking & "Account Performance Report" export.
3.5. Yelp Ads
• Feature/API: Yelp Fusion Ads endpoint
• Setup: Authenticate, automate retrieval of lead volume, spend, and clicks using Ads API.
3.6. LinkedIn Ads
• Feature/API: Ad Analytics API
• Setup: Automate campaign and creative metric requests per company page.
3.7. Twitter/X Ads
• Feature/API: Ads API Stats
• Setup: Automate OAuth token, automate fetching campaign performance stats.
3.8. TikTok Ads
• Feature/API: Marketing API reporting
• Setup: Automate access to "Advertiser Reporting" endpoint for impression and conversion detail.
3.9. Pinterest Ads
• Feature/API: Ads API Reporting
• Setup: Automate scheduled delivery of campaign stats to automator endpoint.
3.10. Snapchat Ads
• Feature/API: Marketing API Reporting
• Setup: Configure Oauth, automate "stats" endpoint hits for ad performance.
3.11. HubSpot Ads
• Feature/API: Ads Reporting API
• Setup: Authenticate, set automated API requests for daily summary metrics.
3.12. Shopify
• Feature/Setting: Marketing APIs
• Setup: Automate "Marketing Events" fetch for ads run via Shopify.
3.13. Mailchimp
• Feature/API: Campaign Reports API
• Setup: Automate report collection for cross-promotion insights.
3.14. Zoho Social
• Feature/API: Dashboard Analytics API
• Setup: Automate extraction of paid campaign KPI reports.
3.15. Salesforce Marketing Cloud
• Feature/API: REST API for Campaigns
• Setup: Automate querying campaign reporting endpoints.
3.16. Sprout Social
• Feature/API: Report Builder
• Setup: Automate scheduled report pulls from ad analytics dashboards.
3.17. Hootsuite
• Feature/API: Analytics Export
• Setup: Automate scheduled exports for ads/boosted post reports.
3.18. Google Sheets
• Feature/Setting: API + App Script
• Setup: Automate insertion of consolidated data by connecting integration webhook.
3.19. Tableau
• Feature/Setting: Web Data Connector
• Setup: Automate scheduled refresh from consolidated source data.
3.20. Power BI
• Feature/Setting: Dataflow API
• Setup: Automate dataflow refresh from automator-aggregated marketing reports.
Benefits
4.2. Automates error-prone manual work with scheduled automations.
4.3. Automating triggers alert business leaders to spend anomalies and campaign inefficiencies.
4.4. Automator automatically facilitates rapid budget reallocation and boosts marketing ROI.
4.5. Scales automated marketing intelligence as ad channel count grows for auto glass corporates.