Newsletter and campaign scheduling and distribution

Purpose

1.1. Automate multi-channel scheduling and delivery of newsletters, campaign announcements, and marketing assets to prospects and clients across email and social media.
1.2. Enable ongoing engagement through timely, targeted distribution based on production milestones, new releases, and lead behavior.
1.3. Reduce manual bottlenecks and ensure brand consistency by managing campaign assets, templates, and recipient segmentation automatically.
1.4. Integrate production calendars and CRM updates to drive content triggers specific to animation studio workflows.

Trigger Conditions

2.1. New animation project milestone completion (e.g., storyboard/animatic approval logged in project management tool).
2.2. Updates to client lead statuses or segments in CRM.
2.3. Addition of new subscribers or prospects in lead management system.
2.4. Change of release date or major announcement scheduled in content calendar.
2.5. Detection of high engagement scores on prior campaigns or web activity.

Platform Variants

3.1. Mailchimp
• Feature: Campaign Scheduler API — configure to launch campaigns when a CRM lead moves to “Nurture” segment.
3.2. SendGrid
• Feature: Marketing Campaigns API — set up Dynamic Campaign Triggers based on new project status in animation PM tool.
3.3. HubSpot
• Endpoint: Workflows > Create Workflow — trigger marketing emails on contact property changes.
3.4. ActiveCampaign
• Feature: Automations > Start Trigger — use API to trigger campaign on project phase updates.
3.5. Salesforce Marketing Cloud
• Integration: Journey Builder API — initiate email/SMS on Opportunity Stage changes.
3.6. Constant Contact
• Endpoint: Email Campaigns > POST — schedule newsletter when new content is added.
3.7. Marketo
• Feature: Campaigns API — trigger lead nurture flow on new animation release.
3.8. Brevo (Sendinblue)
• Feature: Transactional & Marketing API — schedule sequences per contact tag change.
3.9. Zoho Campaigns
• API: Campaign Creation & Scheduler — start newsletter when record updated in Zoho CRM.
3.10. Klaviyo
• API: Flows — activate distribution when product catalog is updated.
3.11. MailerLite
• Feature: Automation Triggers — schedule campaign on new subscriber via API.
3.12. Campaign Monitor
• Feature: Transactional API — send email/newsletter on database update.
3.13. GetResponse
• API: Calendar > Create Newsletter — configure API to listen to CRM triggers.
3.14. SharpSpring
• Endpoint: Automation Rule — connect to animation project management system webhook to launch campaign.
3.15. Moosend
• API: Campaign Scheduling — set trigger on custom field change.
3.16. Oracle Eloqua
• Feature: Program Canvas — API endpoint listens for new content events.
3.17. AWeber
• Action: Create & Schedule Broadcast — connect via API to lead segment change.
3.18. Emma
• Feature: API-Driven Campaigns — trigger series on project announcement published.
3.19. Omnisend
• Endpoint: Automation > Triggers — listens for new product/asset entries.
3.20. Mailjet
• Feature: Send API & Contact List Event Listener — schedule newsletter on recipient list expansion.

Benefits

4.1. Ensures timely delivery and uniformity of marketing communication.
4.2. Frees creative resources by eliminating repetitive outreach tasks.
4.3. Aligns lead nurturing with animation production pipeline.
4.4. Maximizes engagement through proactive, event-driven automation.
4.5. Enhances tracking, reporting, and personalization capabilities across channels.