Scheduled social media post publication and monitoring

Purpose

1.1. Automate the scheduling and publication of social media posts across multiple channels for animation studios.
1.2. Ensure consistent brand presence, engagement, and targeted campaign execution without manual posting.
1.3. Monitor engagement metrics (likes, shares, comments, reach) and aggregate feedback for real-time marketing analysis and lead nurturing.
1.4. Integrate scheduled promotions of new animation releases, studio events, behind-the-scenes content, and industry collaborations.

Trigger Conditions

2.1. Preset calendar time or recurring intervals as configured per platform publishing schedule.
2.2. Completion of animation asset rendering or project milestone (e.g., daily preview, final release).
2.3. Approval of post by marketing/creative director via workflow tool or team notification.
2.4. Detection of top-trending hashtags or keywords relevant to studio content.
2.5. Receipt of audience engagement spike on prior posts, initiating follow-up posts.

Platform Variants

3.1. Facebook
• Feature/Setting: Graph API — Use /me/feed endpoint for post publishing, scheduled via published_time attribute.
3.2. Instagram
• Feature/Setting: Instagram Graph API — Use /user/media endpoint for post scheduling; configure media_type and caption.
3.3. Twitter (X)
• Feature/Setting: v2 API — POST /tweets for instant/scheduled tweets; enable tweet_mode for extended tweets.
3.4. LinkedIn
• Feature/Setting: LinkedIn API — Use /ugcPosts endpoint, specify scheduling with lifecycleState=SCHEDULED.
3.5. TikTok
• Feature/Setting: TikTok for Developers Content Upload API — Schedule video push with publish_time and caption.
3.6. YouTube
• Feature/Setting: YouTube Data API — videos.insert method; set status.publishAt for scheduled uploads.
3.7. Pinterest
• Feature/Setting: Pinterest API v5 — Use /pins endpoint with board_id and scheduled_publish_time.
3.8. Buffer
• Feature/Setting: Buffer API — endpoints for scheduled posts to multiple social profiles, specify date/time per post.
3.9. Hootsuite
• Feature/Setting: Hootsuite Platform API — Use /messages endpoint for scheduling; set send_time.
3.10. Sprout Social
• Feature/Setting: Sprout Social API — Schedule messages via /scheduled-messages; define publish_at.
3.11. HubSpot
• Feature/Setting: Social API — Create scheduled social posts with publish_date and content fields.
3.12. Zoho Social
• Feature/Setting: Zoho Social API — Use POST /messages and set schedule_time for each platform.
3.13. SocialBee
• Feature/Setting: SocialBee API — Schedule posts to specific profile_ids with time_slot config.
3.14. Loomly
• Feature/Setting: Loomly API — /posts endpoint, set scheduled_time and specify media assets.
3.15. Later
• Feature/Setting: Later API — Schedule posts with publishAt, media_url, and caption configuration.
3.16. Agorapulse
• Feature/Setting: Agorapulse API — Schedule posts with scheduled_publish_time and platform selection.
3.17. Crowdfire
• Feature/Setting: Crowdfire API — Use /posts/schedule endpoint, configure content and time.
3.18. Sendible
• Feature/Setting: Sendible API — Schedule updates with post_time and message fields.
3.19. ContentCal
• Feature/Setting: ContentCal API — Use /scheduled-posts, define schedule_time, channels, and assets.
3.20. Planoly
• Feature/Setting: Planoly API — POST /schedule with media_id, caption, and schedule_time.

Benefits

4.1. Eliminates manual scheduling, reducing marketing team workload.
4.2. Ensures posting consistency and optimal timing for each audience segment.
4.3. Accelerates feedback integration into campaign planning.
4.4. Allows precise cross-platform content targeting and campaign customization.
4.5. Tracks all engagement metrics automatically for real-time performance reporting.