Automated lead capture from website/social media platforms

Purpose

1. Capture potential customer (lead) data automatically from website forms, landing pages, and various social media channels (Facebook, Instagram, LinkedIn, X, TikTok, etc.) to streamline prospect nurturing and boost conversions for aerial activity bookings.

2. Eliminate manual data extraction by integrating direct API-based or webhook-based lead ingestion pipelines.

3. Consolidate incoming leads in a centralized CRM, triggering instant follow-up sequences, segmentation, and reporting.

4. Enable rapid response to leads, minimizing delay and improving customer engagement for aerial sports offerings.

Trigger Conditions

1. User submits a contact, booking, or inquiry form on the official website or dedicated landing page.

2. Visitor sends a direct message, requests more info, or comments specific keywords on company social media profiles or ad posts.

3. Ad platform delivers a lead form completion event via webhook or API.

4. Integration receives push notification of a new subscriber or chat initiation from supported channels.

Platform Variants

1. Facebook Lead Ads

• Feature/Setting: Lead Ads API webhook. Configure pixel, automate data extraction and push to CRM.
  

2. Instagram (via Meta Graph API)

• Feature/Setting: Message webhooks for direct inquiries, comments parsing, or Lead Ad submissions.
  

3. LinkedIn Lead Gen Forms

• Feature/Setting: LinkedIn Marketing Developer Platform, configure Webhook URL for form completions.
  

4. Google Ads (Lead Form Extensions)

• Feature/Setting: Google Ads API, subscribe to lead form asset completion events, retrieve leads.
  

5. TikTok Lead Ads

• Feature/Setting: TikTok for Business API, setup webhook recipient for Lead Generation Campaigns.
  

6. Website (Custom Forms)

• Feature/Setting: Webhooks on form submit, direct POST to endpoint or use Google Tag Manager triggers.
  

7. Typeform

• Feature/Setting: Typeform Webhooks, configure callback for every new form entry.
  

8. Jotform

• Feature/Setting: Webhook integration, fire on form completion.
  

9. HubSpot Forms

• Feature/Setting: HubSpot Forms API, auto-push submission data to pipeline.
  

10. Gravity Forms (WordPress)

• Feature/Setting: Zapier/Webhook add-on, trigger automation on form submission.
  

11. Chatfuel (Messenger Bots)

• Feature/Setting: Configure “Send to webhook” block for incoming user details.
  

12. Manychat

• Feature/Setting: External request action on opt-in events, push variables to endpoint.
  

13. Mailchimp

• Feature/Setting: Audience webhook triggers on new subscriber added.
  

14. Twilio SMS

• Feature/Setting: Inbound SMS webhook, extract sender phone and message for lead capture.
  

15. SendGrid

• Feature/Setting: Inbound Parse API for capturing email replies as leads.
  

16. Unbounce

• Feature/Setting: Webhook integration for new landing page submissions.
  

17. Google Sheets

• Feature/Setting: Apps Script webhooks or Google Forms integration for auto-export to CRM.
  

18. Pipedrive

• Feature/Setting: Push API to auto-create leads with incoming data.
  

19. Salesforce

• Feature/Setting: REST API, Leads object creation on API call from form/social trigger.
  

20. Zoho CRM

• Feature/Setting: API endpoint for new lead creation, invoked by social/form webhooks.
  

Benefits

1. Improves lead capture speed and accuracy, minimizing manual copy-paste.

2. Enables real-time engagement with prospects, raising inquiry-to-booking conversion rates.

3. Centralizes multi-platform leads for consistent follow-up and better analytics.

4. Scales effortlessly from a handful to thousands of leads without workflow bottlenecks.

5. Facilitates personalized nurture sequences and automated marketing campaigns.