Performance tracking for marketing campaigns with automated reports

Purpose

1.1 Automatically gather, consolidate, and analyze performance data from various marketing channels used by aerial sports centers in adventure sports, specifically within the aerial activities niche.
1.2 Deliver scheduled, formatted campaign performance reports to stakeholders, focusing on metrics like conversions, click-through rates, audience engagement, lead generation source attribution, and ROI.
1.3 Enable proactive decision-making by surfacing trends, identifying underperforming campaigns, and optimizing budget allocation.

Trigger Conditions

2.1 New data entry or event logged in a connected marketing/data platform (e.g., ad click, lead form submission, campaign spend recorded).
2.2 Recurring intervals: hourly, daily, weekly, and end-of-campaign timeframes.
2.3 Manual trigger via dashboard or authenticated email command.

Platform Variants

3.1 Google Ads
• API: Google Ads API – Scheduled report retrieval for impressions, CTR, conversions.
• Setting: QueryBuilder with filtering by campaign, time period.
3.2 Facebook Ads (Meta Ads)
• API: Graph API – Automated insights export (reach, spend, conversion event tracking).
• Setting: Insights endpoint with campaign ID filter and breakdown fields.
3.3 Instagram
• API: Instagram Graph API – Metrics like engagement, impressions, click actions.
• Setting: insights/metrics endpoint, scheduled pulls for post/campaign.
3.4 HubSpot
• API: Marketing Events API – Track source, attribution, CRM-linked performance.
• Setting: List workflows with marketing event triggers.
3.5 Salesforce
• Feature: Report Builder (API or scheduled report export) – Track leads by source.
• Setting: Schedule export of custom lead/campaign reports.
3.6 Mailchimp
• API: Campaign Reports – Fetch open rates, clicks, bounces, audience growth.
• Setting: Automated campaign summary export per schedule.
3.7 LinkedIn Campaign Manager
• API: Reporting v2 – Retrieve metrics for sponsored content, audience demo.
• Setting: Scheduled campaign analytics export.
3.8 TikTok For Business
• API: Marketing API – Retrieve ad performance and conversion funnel metrics.
• Setting: Automated script for daily campaign stats pulls.
3.9 YouTube
• API: YouTube Analytics API – Collect metrics for promoted videos and ads.
• Setting: Query via contentOwner and metrics fields.
3.10 Google Analytics
• API: Reporting API – UTM/campaign performance, traffic sources, goal completions.
• Setting: Scheduled export with campaign segment filters.
3.11 Segment
• Feature: Destinations/Audiences – Forward data from all channels for unified analytics.
• Setting: Daily data sync with reporting warehouse.
3.12 Klaviyo
• API: Campaign Email Analytics – Opens, clicks, conversion rates by segment.
• Setting: Automated scheduled exports.
3.13 Slack
• API: Webhook Integration – Push custom campaign summaries to Slack channel.
• Setting: Webhook endpoint and message template per campaign.
3.14 Microsoft Excel Online
• API: Office Scripts or Power Automate – Import, process, and format campaign data.
• Setting: Automated workflow for data population in master report sheet.
3.15 Google Sheets
• API: Sheets API – Append and refresh campaign data for live dashboards.
• Setting: Scripted data import with filtering/aggregation.
3.16 Notion
• API: Notion API – Campaign tracker database, daily performance updates.
• Setting: Append block function with key stats.
3.17 Dropbox
• API: Scheduled Upload – Store compiled report PDFs/CSVs and sync for team access.
• Setting: Automated folder creation per week/campaign.
3.18 Monday.com
• API: Boards API – Track marketing progress, milestones, and KPIs.
• Setting: Scheduled update of campaign boards.
3.19 Airtable
• API: Scripting Block/API – Aggregate multi-channel campaign results.
• Setting: Script triggers update to reporting base.
3.20 Zoho CRM
• API: Campaigns & Analytics – Automated fetch of source-linked lead data.
• Setting: Custom reporting module for campaign analytics retrieval.

Benefits

4.1 Significant reduction in manual reporting time across disconnected marketing systems.
4.2 Enhanced ability for management to assess cross-channel effectiveness instantly.
4.3 Improved accuracy and reliability of performance data consolidated in real time.
4.4 Enables agile campaign adjustments for aerial sports centers, maximizing resource ROI.
4.5 Facilitates data-driven marketing culture, supporting ongoing growth and optimization.