Marketing & Lead ManagementPurpose
1. Automate the scheduling, launch, and multi-channel dispatch of seasonal promotional campaigns targeting past, present, and prospective clients in an aerial sports center.
2. Optimize engagement, fill-off peak capacity, and promote limited-time adventure packages across email, SMS, social, and push channels.
3. Centralize customer segmentation, personalize offers, track dispatch, and sync lead capture with CRM for follow-up.
Trigger Conditions
1. Initiation of new seasonal campaign (date-driven trigger).
2. Update to promotional inventory or offer list.
3. Reaching a threshold lead score or customer segment.
4. Manual override by marketing manager for urgent promotions.
5. Integration-trigger from third-party event/calendar service.
Platform Variants
1. Twilio (Programmable SMS)
- Feature/Setting: Bulk messaging — configure Messaging Service, schedule via Messaging API with `send_at` for future date/time.
- Example: POST to /Messages endpoint with campaign template and segment list.
2. SendGrid
- Feature/Setting: Single Send Campaign — set up campaign, use the `send_at` parameter for scheduling, audience personalization via Dynamic Templates.
3. Mailchimp
- Feature/Setting: Campaigns Scheduler — configure automation trigger on specific dates, use Segments to target recipients.
4. ActiveCampaign
- Feature/Setting: Email Automations — setup date-based workflows with "Wait Until Date" node to dispatch campaign.
5. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder — set Event trigger, schedule entry events, personalize via AMPscript.
6. HubSpot
- Feature/Setting: Workflows — date-centered workflow, set custom Delay until campaign launch, trigger batch emails/SMS.
7. Facebook Graph API
- Feature/Setting: Scheduled Posts via /{page-id}/feed endpoint, configure `scheduled_publish_time`.
8. Instagram Graph API
- Feature/Setting: /{user-id}/media/scheduled_post — prepare and queue campaign posts with targeting settings.
9. Google Ads API
- Feature/Setting: AdScheduleInfo — configure campaign runtime, specify days/times.
10. Microsoft Teams
- Feature/Setting: Scheduled Chat Messages — use /chats/{chat-id}/messages to schedule group reminders or offers.
11. Slack API
- Feature/Setting: chat.scheduleMessage — automate message dispatch to channels at set timestamp.
12. LinkedIn Marketing API
- Feature/Setting: Sponsored Content Posts — /adCreativesV2 with schedule times.
13. WhatsApp Business API
- Feature/Setting: Send Message (messages endpoint), use external scheduler for time-based dispatch.
14. Zapier
- Feature/Setting: Schedule by Zapier trigger, automate dispatch through connected campaign platform at preset intervals.
15. Calendly
- Feature/Setting: Webhooks — schedule to trigger campaign when bookings increase or reach threshold.
16. Google Calendar API
- Feature/Setting: Events.insert — create event to mark campaign launch, integrates with workflows.
17. Shopify
- Feature/Setting: Launch discount codes via Price Rules, configure via Admin API with specific start/end times.
18. Klaviyo
- Feature/Setting: Campaign Scheduler, automate based on customer profiles and event triggers.
19. Zoho CRM
- Feature/Setting: Scheduled Mass Email, use macros and workflow automation for seasonal offers.
20. Viber Business Messages API
- Feature/Setting: Scheduled Bulk Campaigns — set up and trigger via POST /pa/send_messages.
21. Trello
- Feature/Setting: Scheduled Card Actions — automate campaign checklist/card creation via custom Power-Ups.
22. Google Sheets API
- Feature/Setting: On change or scheduled Script (Apps Script) to pull new lists, trigger mass campaign workflow.
Benefits
1. Systematic, error-free campaign launches boost engagement and immediate bookings.
2. Multi-channel strategy maximizes reach and campaign ROI.
3. Reduced staff workload — single-point scheduling handles diverse channels.
4. Personalized, timely offers increase conversion rates.
5. Improved tracking and analytics for iterative campaign optimization.