Special event promotion broadcasts to targeted customer lists

Purpose

 1.1. Drive attendance and awareness for aerial sport-related events (e.g., skydiving festivals, paragliding competitions, member appreciation days).
 1.2. Deliver targeted and timely notifications to segmented customer groups based on interest, history, or demographic data.
 1.3. Nurture customer loyalty and stimulate registrations or purchases for event packages or merchandise.
 1.4. Reduce manual labor by scheduling and automating multiple outreach channels (SMS, email, voice, social media, push).

Trigger Conditions

 2.1. New event creation in the booking system or CRM.
 2.2. Approaching event date matching user interest list.
 2.3. Manual or automated customer segment update.
 2.4. Response to prior marketing campaign engagement.

Platform Variants

 3.1. Twilio SMS
  • Feature/Setting: Use Messaging API — POST to /Messages with event info, audience list, and event date/time variable.
 3.2. SendGrid
  • Feature/Setting: Use v3 Mail Send API — configure dynamic templates and recipient substitutions for personalized messages.
 3.3. Mailchimp
  • Feature/Setting: Create targeted campaign via Campaigns API with advanced segmentation, schedule, and batch send.
 3.4. ActiveCampaign
  • Feature/Setting: Automations endpoint to trigger event promo workflows when tags/interests match.
 3.5. HubSpot
  • Feature/Setting: Use Workflows API to enroll contacts in marketing email series based on custom properties.
 3.6. Salesforce Marketing Cloud
  • Feature/Setting: Trigger Journey Builder event-driven sends with custom event integrations.
 3.7. Constant Contact
  • Feature/Setting: Campaigns POST endpoint for targeted email blasts; audience segmenting by tags/lists.
 3.8. Klaviyo
  • Feature/Setting: Trigger flows API for event reminders, using dynamic blocks for personalization.
 3.9. Zoho Campaigns
  • Feature/Setting: Create Campaign endpoint — schedule/send using dynamic list criteria.
 3.10. Facebook Ads
  • Feature/Setting: /act_/campaigns for event awareness ads to custom audiences.
 3.11. Google Ads
  • Feature/Setting: Use Customer Match API — upload audience for event retargeting.
 3.12. WhatsApp Business API
  • Feature/Setting: /messages endpoint for templated broadcast to opted-in users.
 3.13. Telegram Bots
  • Feature/Setting: sendMessage endpoint for broadcasting event notices to channel members.
 3.14. Slack
  • Feature/Setting: chat.postMessage API to post event invites to team or club Slack channels.
 3.15. Viber
  • Feature/Setting: POST to /broadcast_message with registration links and event details.
 3.16. Discord
  • Feature/Setting: webhook or bot execute endpoint to post event notifications.
 3.17. Wix Ascend
  • Feature/Setting: EmailCampaigns endpoint for custom segment mailouts.
 3.18. Shopify
  • Feature/Setting: Trigger event promo notification via Notification API to event ticket/product purchasers.
 3.19. Intercom
  • Feature/Setting: Message API to send targeted event invites via in-app or email channels based on user segment attribute.
 3.20. Pushwoosh
  • Feature/Setting: createMessage endpoint for app push notifications to users subscribed for aerial activity alerts.

Benefits

 4.1. Timely reach to ideal customer segment boosts event participation rates.
 4.2. Automation reduces repetitive manual work and ensures message consistency.
 4.3. Multi-channel coverage maximizes response and increases return on marketing efforts.
 4.4. Detailed tracking and segmentation improve future campaign targeting and ROI.
 4.5. Faster adaptation to event changes or last-minute promotions.