Marketing & Lead ManagementPurpose
1.2. Automatedly send timely reminders, campaign content, and status updates to clients and nurse applicants.
1.3. Ensure consistent, pre-scheduled multi-channel communication for marketing, lead management, and retention.
Trigger Conditions
2.2. Automated status change (e.g., application received, pre-screen completed) in nursing agency system.
2.3. Time-based triggers (scheduled intervals after first contact, no response, or incomplete action).
2.4. Engagement-based triggers (link clicked, message not read, email opened).
Platform Variants
• Feature: Programmable Messaging API
• Setting: Automate SMS drip via Scheduling and Messaging Service; sample — configure Messaging Service, webhooks, and templates.
3.2. SendGrid
• Feature: Marketing Campaigns API
• Setting: Automator for scheduled email drips; sample — create campaign, set dynamic segments, enable automation triggers.
3.3. WhatsApp Business API
• Feature: Automated Message Templates
• Setting: Automate WhatsApp drips; sample — configure templates, one-time password automator, manage contacts programmatically.
3.4. Mailchimp
• Feature: Customer Journeys
• Setting: Customize journey builder for automated campaign sequences; sample — trigger by tag addition.
3.5. ActiveCampaign
• Feature: Automations
• Setting: Automates multistep drips with tags, emails, and SMS; sample — build automated workflow.
3.6. HubSpot
• Feature: Workflows
• Setting: Automate follow-ups based on lead behavior; sample — trigger workflow from form submission, set delay, schedule sequence.
3.7. Salesforce Marketing Cloud
• Feature: Journey Builder
• Setting: Automating omnichannel lead nurturing; sample — add SMS/Email nodes, schedule delays, map segments.
3.8. Zoho Campaigns
• Feature: Autoresponders
• Setting: Series Autoresponder; automates time or activity-based follow-up mailings.
3.9. Brevo (formerly Sendinblue)
• Feature: Automation Workflow
• Setting: Automator for email/SMS triggers; sample — condition blocks and scheduled sends.
3.10. Klaviyo
• Feature: Flows
• Setting: Automated lead/candidate journeys; sample — set trigger/action automation.
3.11. Pabbly Connect
• Feature: Automations
• Setting: Configure multi-step drip campaign automator — add SMS, WhatsApp, and Email modules.
3.12. AWeber
• Feature: Campaigns
• Setting: Automatedly send timed series of emails; configure campaign and tagging.
3.13. MoEngage
• Feature: Flows & Push Automation
• Setting: Automate trigger-based cross-channel drips — use SMS, WhatsApp, Email.
3.14. Drip
• Feature: Workflows
• Setting: Automate e-commerce style multi-channel nurturing via visual automator.
3.15. Constant Contact
• Feature: Automated Email Series
• Setting: Pre-schedule lead onboarding drips with triggers/delays.
3.16. Viber Business Messages
• Feature: API—Campaign Management
• Setting: Automates Viber campaign drips through API batch dispatch scheduler.
3.17. Freshmarketer
• Feature: Journeys
• Setting: Automate multi-channel marketing for nurse and client leads; workflow builder with timers.
3.18. MessageBird
• Feature: Flow Builder
• Setting: Drag-and-drop automator for WhatsApp, SMS, Viber, Email automated drips.
3.19. Infobip
• Feature: Flow & Campaigns
• Setting: Automate cross-channel nursing agency communications via visual builder.
3.20. Eloqua (Oracle)
• Feature: Campaign Canvas
• Setting: Drag-drop automator, schedule SMS/Email/WhatsApp drips, branching logic for candidate status.
3.21. Gupshup
• Feature: Messaging API
• Setting: Programmatic WhatsApp/SMS campaign automation for drip sequence, status, triggers, and templates.
Benefits
4.2. Ensures no touchpoint is missed across multiple channels with automated triggers and scheduling.
4.3. Saves staff time through reliable, scheduled follow-up and automating repetitive marketing tasks.
4.4. Supports regulatory compliance with timely automated communications and consent tracking.
4.5. Automating analytics via these platforms allows continual optimization of messages and timing for best results.