Scheduled re-engagement emails for inactive families

Purpose

1.1. Automate the process of sending scheduled personalized re-engagement emails to families who have not interacted, booked classes, or responded to communications in a specified period.
1.2. Automatedly nurture cold leads, re-engage dormant contacts, promote new infant swim programs, and fill unused class spots by reminding inactive families of school offerings.
1.3. Enhance retention, maximize attendance, and automate prompt follow-ups for better marketing efficiency in baby swimming school environments.

Trigger Conditions

2.1. Inactivity period reaches pre-set days (e.g., 30/60/90 days) since last class, booking, or email click.
2.2. CRM flag set to "inactive" or "dormant."
2.3. Member profile tagged as "no engagement" after automated analytics.
2.4. Lack of response to previous marketing emails.
2.5. Programmatic API input from class management system indicates no attendance.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate Journey, Schedule Re-engagement Series; Configure event-based automation with "Last Open/Click" filter and email templates.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API, Automated time-triggered sequences using Inactivity Segment.
3.3. ActiveCampaign
• Feature/Setting: Automation builder; set "If Inactive XX Days" as trigger, automate nurture flows.
3.4. HubSpot
• Feature/Setting: Workflow Automations; configure with "Contact Inactivity" trigger.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, automating "No Activity in X Time" journey path.
3.6. Klaviyo
• Feature/Setting: Flows, "Engagement Triggered" automation with dynamic content and inactivity filter.
3.7. Zoho Campaigns
• Feature/Setting: Email Workflow Automation, segment by last engagement date.
3.8. ConvertKit
• Feature/Setting: Automator for cold subscribers, auto-send re-engagement broadcasts.
3.9. Drip
• Feature/Setting: Rule-based automation, Flow for "Lapsed Customer" engagement.
3.10. Constant Contact
• Feature/Setting: Automated Email Series, filter audience by inactivity.
3.11. AWeber
• Feature/Setting: Automation Tag rules, auto-send on "No Activity" condition.
3.12. Moosend
• Feature/Setting: Automation Workflows, re-engagement trigger by inactivity.
3.13. GetResponse
• Feature/Setting: Automation Builder, filter by last open/click, auto-send sequence.
3.14. Benchmark Email
• Feature/Setting: Automation Pro, create inactivity-triggered campaigns.
3.15. Omnisend
• Feature/Setting: Segmentation + Automated Workflows for dormant users.
3.16. MailerLite
• Feature/Setting: Automation triggers for last engagement date, set up delay and re-engage.
3.17. Customer.io
• Feature/Setting: Automated campaigns, conditional segments for inactivity.
3.18. Brevo (formerly Sendinblue)
• Feature/Setting: Workflow Automation, set event triggers for engagement lapse.
3.19. Elastic Email
• Feature/Setting: Automation builder, automatically send emails to "inactive" list.
3.20. Pardot (Marketing Cloud Account Engagement)
• Feature/Setting: Engagement Studio, automate rule-triggered nurture for inactive prospects.

Benefits

4.1. Automatedly converts dormant contacts into active families with structured engagement.
4.2. Automates routine follow-ups, optimizing staff time for higher-value interactions.
4.3. Facilitates data-driven segmentation and retargeting through automated triggers.
4.4. Reduces manual tracking and errors by automating the entire re-engagement cycle.
4.5. Enhances conversion rates and attendance by automating compelling reminders tailored to infant swim class interests.