Automated class recommendations based on activity

Purpose

 1.1. Deliver personalized aero dance class recommendations to prospects or existing clients based on behavior (e.g., website visits, class attendance, engagement with email/SMS/social ads, prior bookings).
 1.2. Enhance conversion rates, nurture leads, and upsell relevant aerial dance offerings using cross-channel automation.
 1.3. Optimize marketing spend by targeting likely-to-convert users with precision recommendations.

Trigger Conditions

 2.1. New user signed up on website or app.
 2.2. Prospect clicks on class details/ad in email or SMS.
 2.3. Attendee completes an intro or trial aerial class.
 2.4. User exhibits inactivity for a specified period.
 2.5. Social profile engages with recent campaign or poll.

Platform variants

 3.1. Mailchimp
  • Feature: Customer Journeys; configure "If/Else" branch for link clicks.
  • API: POST /automations/{workflow_id}/actions/trigger.

 3.2. ActiveCampaign
  • Feature: Automation "Start Trigger" on site visit or form submit.
  • API: POST /api/3/contactAutomations.

 3.3. HubSpot
  • Feature: Workflow; trigger on list membership and property changes.
  • API: POST /automation/v3/workflows/{workflowId}/enrollments.

 3.4. Zoho CRM
  • Feature: Automation Rules; lead activity track.
  • API: POST /crm/v3/functions/execute.

 3.5. Salesforce
  • Feature: Process Builder; trigger on lead field.
  • API: POST /services/data/vXX.0/actions/custom.

 3.6. Marketo
  • Feature: Smart Campaigns with triggers for form and link actions.
  • API: POST /rest/v1/leads/push.json.

 3.7. Klaviyo
  • Feature: Flows; trigger on list or segment join.
  • API: POST /api/v2/list/{LIST_ID}/members.

 3.8. Intercom
  • Feature: Series automation based on user event.
  • API: POST /conversations/{id}/reply.

 3.9. Twilio SMS
  • Feature: Programmable Messaging; auto SMS send.
  • API: POST /2010-04-01/Accounts/{AccountSid}/Messages.

 3.10. SendGrid
  • Feature: Automation; trigger email on segment enter.
  • API: POST /v3/mail/send.

 3.11. Pipedrive
  • Feature: Workflow Automations; custom activity tracking.
  • API: POST /v1/activities.

 3.12. Google Sheets
  • Feature: App Script-driven trigger on row append (signups/activity).
  • API: Sheets API batchUpdate.

 3.13. Slack
  • Feature: Incoming Webhook sends DM to sales/marketing about active lead.
  • API: POST /api/chat.postMessage.

 3.14. Microsoft Teams
  • Feature: Power Automate—trigger on new CRM row.
  • API: POST /v1.0/teams/{team-id}/channels/{channel-id}/messages.

 3.15. Facebook Messenger
  • Feature: Automated Messenger follow-up.
  • API: POST /me/messages.

 3.16. WhatsApp Business
  • Feature: Auto-recommendation via message template.
  • API: POST /v1/messages.

 3.17. SurveyMonkey
  • Feature: Triggered survey based on last class attended.
  • API: POST /v3/collectors/{collector_id}/responses.

 3.18. Typeform
  • Feature: Embed quiz; trigger class offer on responses.
  • API: POST /forms/{form_id}/responses.

 3.19. Shopify
  • Feature: Automated up-sell app—triggers recommendation on purchase.
  • API: POST /admin/api/2021-07/orders.json.

 3.20. Eventbrite
  • Feature: Email attendee segmentation/automation after event.
  • API: POST /v3/events/{event_id}/attendees.

 3.21. Google Ads
  • Feature: Customer Match uploads for retargeting.
  • API: POST /googleads.googleapis.com/v8/customers/{customer_id}/userLists.

Benefits

 4.1. Increases class attendance and engagement rates through timely, relevant suggestions.
 4.2. Reduces manual marketing effort and errors.
 4.3. Enables granular analytics and personalized follow-up.
 4.4. Drives customer retention and higher lifetime value.
 4.5. Streamlines lead nurturing and sales team workflow.