Purpose
1. Automate immediate and tailored responses to inbound website or social media inquiries for Aero Dance classes, capturing potential client interest, providing class information, pricing, schedules, and encouraging trial sign-ups.
2. Ensure every inquiry is acknowledged within seconds, guiding leads from the first touchpoint to conversion, while logging messages for analytics and future campaigns.
3. Minimize staff intervention, eliminate response delays, and maintain consistent brand messaging across digital channels.
Trigger Conditions
1. New message received via web contact form, Facebook Messenger, or Instagram Direct.
2. Comment containing pre-defined keywords (e.g., “class info,” “pricing,” “first lesson”) on Facebook or Instagram posts.
3. Direct email sent to a published inquiry address.
4. Incoming WhatsApp or SMS inquiry mentioning classes or schedules.
Platform variants
1. Twilio SMS
• Feature: Messaging Webhook — configure URL to receive message, auto-reply based on keywords, e.g., Reply: “Thank you for contacting Aero Dance! Here’s our schedule...”
2. SendGrid
• Feature: Inbound Parse/API — set Inbound Parse to trigger on new leads, auto-respond with class brochure PDF attachment.
3. Meta (Facebook Messenger API)
• Feature: Messenger Webhook — auto-send reply when message received, e.g., “Thank you for your interest! Our classes run Mondays, Wednesdays, and Saturdays.”
4. Instagram Graph API
• Feature: Messaging API — configure message handlers for direct messages, instant replies to inquiries with course details.
5. Zendesk
• Trigger: Ticket Creation Event — set automation to send “Welcome, we received your message, and here’s Aero Dance info” for any new ticket from web widget/social.
6. Intercom
• Feature: Custom Bot Triggers — set rules so new site chat inquiries receive a tailored FAQ plus invitation to trial class.
7. HubSpot
• Workflow: Conversation Trigger — on new chat or form submission, send template response with discount for first class.
8. Salesforce Service Cloud
• Feature: Auto-response Rule — configure for new case via social/email triggers, sending course details and booking link.
9. Freshdesk
• Automation: New Ticket Scenario — rule to email or message user, sharing class types, locations, and a booking CTA.
10. Drift
• Playbook: New Conversation Trigger — initiate automatic message sequence with instructor bios and schedule.
11. ActiveCampaign
• Automation: Form Submission Trigger — auto-email or SMS sending “Thank you,” plus training timetables.
12. ManyChat
• Flow: Facebook/Instagram Direct Trigger — send quick-reply buttons like “Class Info,” “Book Now,” “FAQs.”
13. Zapier
• Zap: New Web Form Response — push inquiry to email/text with auto-reply using template for Aero Dance.
14. Mailchimp
• Feature: Automated Welcome Email — trigger when user joins via site inquiry, send “Getting Started with Aero Dance.”
15. Google Chat API
• Feature: App Integration — on site/chatbot inquiry, notify team and send automated user response.
16. WhatsApp Business API
• Feature: Auto-Reply Template Message — configure template: “Thanks for reaching Aero Dance! Here’s our intro class schedule...”
17. Kustomer
• Workflow: Inbound Message Trigger — send automated reply and escalate based on detected intent.
18. Slack
• Workflow Builder: Form Submission — notify admin and send back user info via integrated messaging.
19. Pipedrive
• Automation: Web Form Submission — immediate response to inquiries and add lead to nurturing workflow.
20. Tidio
• Automation: New Chat Response — chat triggers reply with class packages and “book free trial” CTA.
21. Gorgias
• Macro/Rule: New Ticket — auto-reply setup for DMs or emails about class inquiries with class links.
22. Olark
• Automation Rule: Greet and provide Aero Dance info on every new chat or question.
Benefits
1. Reduces manual workload, freeing staff for in-person client engagement.
2. Increases lead conversion rate through rapid, relevant responses.
3. Ensures accurate, up-to-date information reaches every interested client.
4. Delivers 24/7 coverage across all communication channels with uniform messaging.
5. Captures contact data for future retargeting or follow-up campaigns.
6. Enhances client satisfaction with instant answers and class details.
7. Improves response analytics for ongoing process optimization.
Marketing & Leads Management