Drip email campaigns for new prospects

Purpose

1.1. Automate sending sequenced emails to nurture leads interested in aerial dance classes from inquiry to enrollment.
1.2. Personalize drip email content based on lead’s engagement and fitness goals.
1.3. Track open rates, clicks, and responses to refine marketing efforts and increase conversion from prospect to student.
1.4. Reduce manual follow-up by instructors and save administrative effort while improving customer experience.

Trigger Conditions

2.1. Prospect submits a website sign-up form for trial or inquiry.
2.2. Lead is added to the CRM pipeline under “new prospect.”
2.3. Tag “Drip_Campaign” is applied to a contact record in marketing automation software.
2.4. Integration event such as webhook received from class scheduling app.
2.5. Time-based trigger, e.g., prospect spends one week in “contacted” status without reply.

Platform variants

3.1. Mailchimp
• Feature/Setting: Customer Journeys builder; configure trigger for “Form submitted,” set up branching drip schedule, enable tracking.

3.2. HubSpot
• Feature/Setting: Sequences → Trigger on new list enrollment, set time delays, define custom merge tags for aerial class promotion.

3.3. ActiveCampaign
• Feature/Setting: Automation Builder; trigger “Subscribes to list,” configure follow-up emails, apply conditional splits for engagement.

3.4. Zoho Campaigns
• Feature/Setting: Workflow automation; “List Entry” as trigger, schedule sequence, match fields like “Interest: Aerial Dance.”

3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; Data Extension entry, configure path based on behavior, API for external trigger.

3.6. SendGrid
• Feature/Setting: Marketing Campaigns Automation → “List Joined,” build schedule, use Dynamic Templates API for personalized content.

3.7. ConvertKit
• Feature/Setting: Automations; trigger from form signup, sequence builder for aerial dance campaign, tag management for lead stages.

3.8. Klaviyo
• Feature/Setting: Flows; trigger with “List Joined” or “Segment Entered,” schedule emails, include class offer blocks.

3.9. Constant Contact
• Feature/Setting: Automated Email Series; form-based trigger, timed sequence, segment by “Aerial Dance Interest.”

3.10. Drip
• Feature/Setting: Workflows; “Email List Added” trigger, visual drag-and-drop for email sequence, split branch for click tracking.

3.11. GetResponse
• Feature/Setting: Marketing Automation Workflow; trigger by “Form Filled,” timed drip, assign contact scoring for engagement.

3.12. Moosend
• Feature/Setting: Automation Workflow; trigger “Joins List,” stepwise emails, A/B split option for welcome offers.

3.13. Brevo (formerly Sendinblue)
• Feature/Setting: Automation scenarios; condition “Contact Added to List,” define sequence and audience filters.

3.14. Omnisend
• Feature/Setting: Automation Workflow; trigger with “Signup,” customized for aerial-class-specific messaging, add action emails.

3.15. Elastic Email
• Feature/Setting: Campaign Creation API; "Contact Created Event" triggers, builder for sequenced mailouts.

3.16. MailerLite
• Feature/Setting: Automation; “Form submitted” event, email timeline with interval customizations, use interest groups for segments.

3.17. Pipedrive + Mailigen
• Feature/Setting: Workflow Automation; CRM stage moved to “Lead,” Mailigen automation sends targeted email flow.

3.18. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Journey; entry trigger by behavior, schedule multi-step drips, use lead scoring modules.

3.19. Intercom
• Feature/Setting: Series; new user trigger, create time-interval email sends, add rules based on engagement (opened/replied).

3.20. Autopilot
• Feature/Setting: Journey Editor; trigger “Contact added,” map out multi-day nurture emails, use conditions for follow-up or referral ask.

3.21. Marketo
• Feature/Setting: Smart Campaigns; “Member of List” trigger, set recurring drip flow, escalate hot leads to sales.

3.22. Infusionsoft by Keap
• Feature/Setting: Campaign Builder; opt-in webform entry, configure emails, tag automation for campaign routing.

Benefits

4.1. Boosts conversion rates by delivering timely, relevant nurture content to new aerial dance prospects.
4.2. Increases engagement with branded messaging that educates, builds trust, and incites trial sign-ups.
4.3. Frees up administrative time for instructors and management team.
4.4. Enables continuous tracking and optimization of marketing strategy based on real behavioral data.
4.5. Maintains high touch with potential customers even at scale, improving overall client experience.