Marketing & Leads ManagementPurpose
1.2. Reach potential and existing members on their preferred communication platforms instantly, ensuring timely, consistent, and wide-reaching event promotion while tracking responses and optimizing marketing efforts.
Trigger Conditions
2.2. Event details are updated or rescheduled.
2.3. Registration count hits a preset threshold.
2.4. Reminder timeframes are met (e.g., 7 days, 1 day before event).
2.5. Waitlist spot becomes available.
2.6. Last-minute venue change or guest instructor addition.
Platform variants
• Feature/Setting: Use Campaign API /automations to trigger email sequence upon new event record in source CRM.
3.2. Twilio
• Feature/Setting: Use SMS Messaging API endpoint /Messages to send event alerts directly to participants.
3.3. SendGrid
• Feature/Setting: Use Marketing Campaigns API /campaigns for batch emailing to subscribers when workshop is published.
3.4. WhatsApp Business API
• Feature/Setting: Use /messages endpoint to deliver real-time event announcements to WhatsApp opt-in lists.
3.5. Facebook Pages
• Feature/Setting: Use Graph API POST /{page-id}/feed to auto-post event flyers or links to page followers.
3.6. Instagram Graph API
• Feature/Setting: POST /{user-id}/media and /media_publish to schedule and publish event posts.
3.7. Google Calendar
• Feature/Setting: Events.insert API to automatically add new workshops to public event calendars.
3.8. Zoom
• Feature/Setting: Meetings API /users/{userId}/meetings to create virtual event rooms and email invitations.
3.9. Slack
• Feature/Setting: chat.postMessage to relevant channels or DM with announcements when a new class is available.
3.10. Microsoft Teams
• Feature/Setting: Send message to Teams channel using /chats/{chat-id}/messages Graph endpoint for staff notifications.
3.11. Eventbrite
• Feature/Setting: /events/ endpoint to auto-create public-facing listings from the class scheduling input.
3.12. Salesforce
• Feature/Setting: Process Builder or Flow Builder to trigger email/SMS workflows on event creation in CRM.
3.13. HubSpot
• Feature/Setting: Workflows API to enroll contacts in event invitation emails and track engagement.
3.14. ActiveCampaign
• Feature/Setting: Automations to send SMS/email campaign on new event record added via API.
3.15. Telegram Bot API
• Feature/Setting: Use sendMessage for new broadcast to class Telegram group/subscribers.
3.16. Shopify
• Feature/Setting: Storefront API or app integration to promote workshops as products or events in shop.
3.17. Google Forms
• Feature/Setting: Auto-generate event RSVP forms and push submission reminders via email APIs.
3.18. ZoomInfo
• Feature/Setting: InboxAI or notification connector to add event leads from attendee lists.
3.19. Pipedrive
• Feature/Setting: Workflow Automation for sending follow-up reminders to leads marked as interested.
3.20. Intercom
• Feature/Setting: Outbound Messaging for automated chatbot or email notification on event setup.
3.21. Constant Contact
• Feature/Setting: Email Campaigns API to trigger invitation and reminder sequences for events.
3.22. Google Sheets
• Feature/Setting: Append row or trigger Apps Script for structured event data push to email/SMS.
Benefits
4.2. Eliminate manual announcement, reducing errors and saving staff time.
4.3. Ensure timely, consistent notifications even for last-minute changes.
4.4. Centralize attendee response tracking and automate follow-up workflows.
4.5. Enhance attendee experience with real-time, personalized updates and reminders.
4.6. Increase registration rates and optimize marketing campaigns using analytics from each channel.