Segmented promotional campaign launches

Purpose

1.1. Launch highly targeted promotional campaigns for aero dance classes using dynamic customer segmentation based on demographics, past attendance, behavior, and engagement data.
1.2. Coordinate marketing across multiple platforms (SMS, email, social media, messenger) triggered by audience segments, increasing class sign-ups, nurturing leads, promoting seasonal offers/events, and enhancing brand visibility.
1.3. Automate segment sync, personalized message dispatch, campaign tracking, and frequency management to streamline the marketing pipeline and reduce manual workload.

Trigger Conditions

2.1. New lead captured or updated in the CRM database with relevant tags.
2.2. Segment qualification via activity score, event RSVPs, or class drop-off.
2.3. Manual campaign launch scheduled by marketing manager.
2.4. Scheduled release, such as monthly challenges or seasonal promotions.

Platform Variants and Functions to Configure

3.1. Mailchimp
- Feature: Audience Segmentation & Campaign Creation
- API: `/lists/{list_id}/members` for segmenting, `/campaigns` for launches

3.2. ActiveCampaign
- Feature: List Segmentation, Automation Builder
- API: `POST /contacts` for sync, Automation trigger on tag add

3.3. Klaviyo
- Feature: Segment Definition, Flows
- API: `/api/v2/list/{list_id}/members` to update segments, flow trigger

3.4. HubSpot
- Feature: Active Lists, Email Campaign
- API: `/contacts/v1/lists` for segmentation, `/email/public/v1/campaigns` for dispatch

3.5. SendGrid
- Feature: Dynamic List, Single Send
- API: `/marketing/contacts` and `/marketing/singlesends`

3.6. Twilio SMS
- Feature: Messaging Service, Custom Phone Groups
- API: `POST /Messages` with filtered recipient lists

3.7. WhatsApp Business API
- Feature: Segmented Message Blasts
- API: `/v1/messages` with segmented lists

3.8. Slack
- Feature: User Groups, Channel Message
- API: `conversations.members`, `chat.postMessage`

3.9. Facebook Ads
- Feature: Custom Audiences, Ad Creation
- API: `/act_{ad_account_id}/customaudiences`, `/act_{ad_account_id}/ads`

3.10. Google Ads
- Feature: Customer Match Segments
- API: `CustomerMatchService.UploadCustomerMatchUserList`

3.11. Salesforce Marketing Cloud
- Feature: Data Extension Segmentation, Journey Builder
- API: `POST /contacts/v1/`, Journey email trigger

3.12. Zoho Campaigns
- Feature: Segment, Workflow Campaign
- API: `/lists/segment`, `/campaigns/send`

3.13. Pipedrive
- Feature: Filtered Contacts, Email Template
- API: `/persons`, `/mailbox/mailThreads/{id}/messages`

3.14. Eventbrite
- Feature: Attendee Segments, Follow-up Emails
- API: `/events/{event_id}/attendees`, `/emails/marketing/contacts/send`

3.15. Intercom
- Feature: Smart Segments, Series Messages
- API: `/contacts`, `/messages`

3.16. Drip
- Feature: People Filters, Campaign Automation
- API: `/subscribers`, `/campaigns`

3.17. MailerLite
- Feature: Segments, Automation Triggers
- API: `/subscribers/groups`, `/campaigns/{id}/actions/send`

3.18. GetResponse
- Feature: Search Contacts, Send Campaign
- API: `/contacts`, `/newsletters`

3.19. Constant Contact
- Feature: List Segmentation, Email Campaign
- API: `/contacts`, `/emails`

3.20. Freshsales
- Feature: Smart Views, Email Sequences
- API: `/contacts/view`, `/email/messages`

Benefits

4.1. Precise targeting increases campaign effectiveness and revenue.
4.2. Automated workflows save marketing team time and reduce manual errors.
4.3. Consistent, timely outreach boosts brand recall and engagement.
4.4. Cross-channel delivery ensures higher reach and response for promotional messages.
4.5. Segmentation analytics enable better future campaign planning and audience development.