Social media post scheduling and cross-posting

Purpose

1.1. Streamline scheduling and automatic posting of aerial dance class content across major social media to maximize reach, maintain engagement, boost class attendance, and sustain consistent brand presence.
1.2. Ensure posts go live at optimal times for various audience demographics while coordinating campaigns and special promotions for seasonal events, open classes, and new courses.
1.3. Reduce manual effort in repetitive posting, cross-platform coordination, and routine campaign management for marketing and leads acquisition.

Trigger Conditions

2.1. New post in marketing content calendar (e.g., Google Calendar event creation).
2.2. Approaching a specific date/time for scheduled campaign (e.g., weekend demo class).
2.3. Content approval by marketing manager (status updated in project management tool like Asana, Trello, or Monday.com).
2.4. New class or offer announced in class management system (e.g., Mindbody event or API update).
2.5. Form submission for a promotional campaign on the website.

Platform Variants

3.1. Facebook Pages
• API: `/me/feed` to create posts; configure with Page Access Token; sample payload: message, media URL.
3.2. Instagram Business
• API: `/media` and `/media_publish`; schedule via content_release_time; set caption, image, hashtags.
3.3. Twitter/X
• API: `POST statuses/update`; set tweet text, media, schedule post for optimal engagement times.
3.4. LinkedIn
• API: `ugcPosts`; set company page ID, content, and set scheduling via tool integration.
3.5. Pinterest
• API: `/pins` on target board; set “note,” “link,” and media fields; select class-trending boards.
3.6. TikTok for Business
• API: `/video/upload`; upload video content, configure description and hashtags, schedule.
3.7. YouTube
• API: `videos.insert` for class teaser uploads, set status to ‘scheduled’, define publish time.
3.8. Buffer
• Function: multi-platform scheduling; configure channels, connect accounts, set post timing.
3.9. Hootsuite
• Function: unified dashboard; schedule recurring class announcements, connect social accounts.
3.10. Zoho Social
• Feature: schedule cross-posts; set up content queue, configure post approvals and auto-publishing.
3.11. Sprout Social
• Feature: set optimal send times, configure recurring content for class reminders.
3.12. Later
• Feature: visual drag-and-drop calendar; schedule posts with images for aerial dance poses and events.
3.13. Planoly
• Feature: plan Instagram grid, auto-post, sync calendar with marketing plans.
3.14. Agorapulse
• Feature: bulk scheduling of dance tips, class photos, promo reminders.
3.15. SocialBee
• Feature: content categories for “Class Updates," “Student Highlights”; recycle evergreen posts.
3.16. Crowdfire
• Feature: auto-suggest best times to post; curate external fitness/dance content.
3.17. Sendible
• Feature: connect class management blog RSS, auto-create posts from new articles/offers.
3.18. Publer
• Feature: schedule, auto-delete expired promo posts, preview content calendar.
3.19. MeetEdgar
• Feature: content library management for evergreen dance tutorials, class announcements.
3.20. CoSchedule
• Feature: marketing calendar sync with website blog; automate social sharing of new events.
3.21. Google My Business
• API: `accounts.locations.localPosts`; schedule class updates and event promotions for local audience.
3.22. Tumblr
• API: `/v2/blog/{blog-identifier}/post`; configure post type, media, hashtags for niche reach.

Benefits

4.1. Saves marketing team’s time by eliminating manual scheduling and repetitive cross-posting steps.
4.2. Maximizes class exposure through simultaneous multi-channel publishing, amplifying audience reach.
4.3. Increases engagement and attendance via timely, consistent, and data-driven post delivery.
4.4. Allows efficient management of content calendars and campaign launch schedules for seasonal and event-driven marketing.
4.5. Enhances brand reputation in the aerial dance industry through seamless, professional, and regular online activity.