Event or tournament announcement sequences

Purpose

1.1. Automate multichannel event or tournament announcements for a paintball center to maximize attendance, notify leads, convert inquiries, and retain past participants.
1.2. Automatedly sequence messages pre-event (invitation, early-bird offers), during-event (reminders, real-time updates), and post-event (thank you, feedback, cross-promotion).
1.3. Automate integration with booking, CRM, and ticketing systems to segment audiences and personalize content.
1.4. Automate event promotion with trackable links, RSVP management, and analytics across platforms to optimize reach and conversions.

Trigger Conditions

2.1. New event or tournament created in calendar or booking system.
2.2. Upload of email/SMS contact list for campaign.
2.3. Set schedule/timer for campaign launch and post-event follow-up.
2.4. Lead opts in via website, social media, or physical form.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS Campaigns API — configure campaign, message content, recipient segments, schedule automated drip SMS.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API — automate email sequences, segment lists, monitor engagement events (opens/clicks).
3.3. Mailchimp
• Feature/Setting: Automated journeys; pre-built “Event Announcements” templates, trigger by event creation in CRM.
3.4. ActiveCampaign
• Feature/Setting: Event automation workflow builder; auto-trigger messages on lead status or date.
3.5. Constant Contact
• Feature/Setting: Event Email Automation; schedule email series based on key event dates and responses.
3.6. HubSpot
• Feature/Setting: Automate email workflows, CTA tracking, integrate forms for RSVP capture; tie to event in CRM.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; auto-target leads/contacts, multichannel execution.
3.8. WhatsApp Business API
• Feature/Setting: Automated message campaigns, bot-driven RSVP capture, reminder broadcasts.
3.9. Facebook Messenger Platform
• Feature/Setting: Bot async/broadcast APIs — automate event-related notifications and confirmations.
3.10. Slack
• Feature/Setting: Scheduled messages via API/webhook, automate event reminders for teams/groups.
3.11. Discord
• Feature/Setting: Scheduled and triggered announcements to channels via bot/webhook integration.
3.12. Google Calendar
• Feature/Setting: Automated event creation/invites, reminders with email/SMS triggers.
3.13. Eventbrite
• Feature/Setting: Integration API; automate attendee notifications, reminders, and updates.
3.14. Zoom
• Feature/Setting: Automated invite emails, reminders, and post-event follow-ups (for virtual tournaments).
3.15. Telegram
• Feature/Setting: Bot notifications and scheduled messages to user groups for automated event updates.
3.16. Klaviyo
• Feature/Setting: Event-triggered automated flows for email/SMS, audience segmentation.
3.17. Zapier
• Feature/Setting: Automated integration between event management tools and messaging platforms.
3.18. Microsoft Power Automate
• Feature/Setting: Automated flows linking booking, CRM, email, and SMS ecosystems.
3.19. Shopify
• Feature/Setting: Automated email/SMS to past buyers of paintball tickets/equipment for event cross-sell.
3.20. Google Ads
• Feature/Setting: Automated remarketing audiences based on attendee lists, event engagement.
3.21. Instagram/Facebook Ads
• Feature/Setting: Automated ad campaigns triggered by new event publication or specific lead actions.
3.22. SurveyMonkey
• Feature/Setting: Automated post-event survey invitations and reminders to attendees.

Benefits

4.1. Automate consistent, timely outreach to boost participation and improve attendee experience.
4.2. Reduces manual coordination and risk of missed notifications by automatedly tracking and reminding leads.
4.3. Segmented, personalized automation maximizes engagement and ROI of marketing campaigns.
4.4. Post-event automated feedback and cross-promotions increase retention and LTV.
4.5. Automated audit-trails, tracking, and reporting simplify optimization and demonstrate campaign ROI.