Abandoned cart reminder automation

Purpose

1.1. Automate reminders to customers who have added AC units to their cart but haven’t completed the purchase.
1.2. Recover lost sales by re-engaging leads via multiple channels.
1.3. Provide personalized offers, schedule follow-ups, and collect customer feedback on abandonment reasons.
1.4. Enhance loyalty by tracking and targeting repeating abandoners with incentives.

Trigger Conditions

2.1. Customer adds an AC unit to the cart and leaves the website/app without completing checkout.
2.2. Cart inactivity for a set duration (e.g., 30 minutes, 1 hour, 24 hours).
2.3. Customer session identified by email, phone, or authenticated app account.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use Twilio Programmable SMS API — configure “Send Message” action with dynamic cart and customer details (sample: /Messages POST with cart_link, personalized name).

3.2. SendGrid
• Feature/Setting: Use SendGrid Marketing Campaigns — trigger transactional email via “Single Send API” with merge fields for abandoned cart items.

3.3. Mailchimp
• Feature/Setting: Enable “Abandoned Cart Email” automation; set trigger as e-commerce cart event, configure segmentation by AC model.

3.4. Klaviyo
• Feature/Setting: Create “Abandoned Cart Flow”; use metrics-based trigger for Shopify/Magento; personalize with Liquid tags.

3.5. WhatsApp Business API
• Feature/Setting: Message template via API “messages/send”; populate with abandoned cart info; trigger via webhook.

3.6. HubSpot
• Feature/Setting: Workflow automation using “If/Then” branch — abandoned cart event, “Send Email” and “Create Task” for follow-up.

3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder with “Abandoned Cart” event entry; configure “Email Activity” with dynamic product insertion.

3.8. Shopify Flow
• Feature/Setting: Create workflow, trigger on “Checkout Started”, condition for ‘not completed’, send email/SMS via webhook.

3.9. ActiveCampaign
• Feature/Setting: Automation recipe “Cart Abandonment”; trigger based on WooCommerce/Shopify event, action: multi-channel reminders.

3.10. Intercom
• Feature/Setting: Use Custom Bots to trigger messages based on “cart_abandon” event webhook, push notification or in-app.

3.11. Zendesk Sell
• Feature/Setting: Automated task and email follow-up for sales team on recognized abandon event in e-commerce CRM.

3.12. Pipedrive
• Feature/Setting: Deal automation via API “Add Activity” — schedule sales call/email upon cart abandonment tag.

3.13. Google Ads Remarketing
• Feature/Setting: Google Ads “Remarketing List” for abandoned cart visitors; auto-launch AC unit ad campaign.

3.14. Facebook Ads
• Feature/Setting: Facebook Pixel “Custom Audience” — target users who abandoned cart in ads for specific products.

3.15. Zapier
• Feature/Setting: Multi-step Zap; WooCommerce “Cart Abandoned” event triggers follow-up in Gmail, Slack, SMS, etc.

3.16. WooCommerce
• Feature/Setting: “Follow-Ups” plugin; configure automated schedule for email/SMS reminders with coupon codes.

3.17. Magento
• Feature/Setting: “Cart Abandonment” workflow; configure rule for sending customizable reminders with product-specific info.

3.18. Omnisend
• Feature/Setting: Pre-built “Abandoned Cart” automation; multi-channel (email/SMS/push), dynamic coupon insertion.

3.19. Viber Business Messages
• Feature/Setting: Use Viber API “Send Message” — trigger template for cart abandonment via webhooks.

3.20. Telegram Bot API
• Feature/Setting: Bot sends message via “sendMessage” endpoint triggered by cart abandoned webhook.

3.21. Slack
• Feature/Setting: Notification to internal retail/sales channel via Incoming Webhook when a high-value cart is abandoned.

3.22. Microsoft Power Automate
• Feature/Setting: Flow for e-commerce trigger, “Send Email” action, and conditional re-targeting tasks.

3.23. Freshworks CRM
• Feature/Setting: Workflow rule — detect abandoned cart, assign to sales agent, send automated outreach.

3.24. Iterable
• Feature/Setting: Journey triggered by “cart abandon” event, send personalized multi-channel campaign.

3.25. MoEngage
• Feature/Setting: Smart Trigger for abandoned cart, push notification or email with product images and urgency messaging.

Benefits

4.1. Boosts recovery of abandoned sales by timely, targeted reminders across chosen channels.
4.2. Enhances customer retention and loyalty via personalized offers.
4.3. Optimizes staff productivity by automating repetitive outreach tasks.
4.4. Increases revenue, improves remarketing ROAS, and provides actionable data on abandonment reasons.
4.5. Scales marketing and loyalty efforts with minimal manual intervention for any size retail AC unit business.