Marketing & Loyalty ProgramsPurpose
1.2. Evaluate the effectiveness of marketing and loyalty programs for AC unit sales and service promotions.
1.3. Enable automatic adjustments to campaign spend and targeting based on real-time analytics.
1.4. Provide actionable insights to boost conversion rates, retention, and ROI in a retail air conditioning context.
Trigger Conditions
2.2. Campaign data threshold met (e.g., minimum click/impression count).
2.3. Scheduled intervals (hourly/daily/weekly performance checks).
2.4. Receipt of off-platform sales or engagement data via API/webhook.
Platform Variants
3.1. Google Ads
• Feature/Setting: Google Ads API — Configure reporting endpoints (e.g., GET /reports) to extract campaign KPIs automatically.
3.2. Facebook Ads
• Feature/Setting: Marketing API — Automate extraction of Ad Insights with the /insights API for target campaigns.
3.3. Instagram for Business
• Feature/Setting: Graph API — Schedule GET requests to /{ad-id}/insights for real-time social metric analysis.
3.4. Mailchimp
• Feature/Setting: Campaigns Report Endpoint — Fetch email campaign analytics programmatically from /reports.
3.5. HubSpot
• Feature/Setting: Analytics API — Auto-pull marketing email and ad performance metrics from /email/public/v1/campaigns endpoint.
3.6. Salesforce Marketing Cloud
• Feature/Setting: REST API /data/v1/async/query — Execute automated SOQL on marketing interaction and campaign tables.
3.7. Microsoft Dynamics 365 Marketing
• Feature/Setting: Insights REST API — Collect campaign KPIs and automate dashboard updates via scheduled scripts.
3.8. Klaviyo
• Feature/Setting: Campaign Analytics API — Set up regular GET /campaigns/analytics data pulls.
3.9. ActiveCampaign
• Feature/Setting: Reports API — Route campaign report requests from /campaign/report/summary.
3.10. Twilio SMS
• Feature/Setting: Messaging Insights API — Aggregate message campaign delivery and engagement metrics via GET /v1/Insights.
3.11. SendGrid
• Feature/Setting: Statistics API — Automate retrieval of campaign performance metrics from /stats endpoint.
3.12. Shopify
• Feature/Setting: Admin API — Monitor marketing activity association via /admin/api/{version}/marketing_events.json.
3.13. Google Analytics
• Feature/Setting: Reporting API v4 — Schedule data pulls for custom acquisition/behavior/conversion reports.
3.14. Adobe Analytics
• Feature/Setting: Analytics 2.0 API — Automate campaign dashboards by executing report suite queries.
3.15. Zoho Campaigns
• Feature/Setting: Campaign Reports API — Programmatic GET requests to /campaigns/report for analytics.
3.16. Hootsuite
• Feature/Setting: Analytics API — Automate multisocial platform campaign analytics pulls.
3.17. Pardot
• Feature/Setting: Prospect/Email Activity API — Configure performance report endpoints for scheduled data fetches.
3.18. Sprout Social
• Feature/Setting: API Analytics Endpoint — Retrieve post and campaign metrics for central dashboards.
3.19. Marketo
• Feature/Setting: REST API /rest/asset/v1/campaigns.json — Automate campaign analytics extraction.
3.20. TikTok for Business
• Feature/Setting: Marketing API — Automate GET /ad/report or /adgroup/report for real-time campaign performance.
3.21. LinkedIn Campaign Manager
• Feature/Setting: Marketing Analytics API — Automate reporting from /adAnalyticsV2 for campaign insights.
3.22. Google Data Studio
• Feature/Setting: Community Connectors — Automate integration and periodic refresh of campaign data from all configured platforms.
3.23. Power BI
• Feature/Setting: REST API — Automate report refreshes and create omni-channel campaign performance dashboards.
3.24. Tableau Online
• Feature/Setting: REST API for data refresh automation — Integrate campaign data for continuous visualization updates.
Benefits
4.2. Real-time performance tracking across diverse marketing and loyalty channels.
4.3. Accelerates insight delivery for decision-makers.
4.4. Enables agile marketing response and drives higher campaign ROI.
4.5. Ensures accurate, consistent analytics for future campaign planning.