New arrivals and product update notifications

Purpose

1.1. Notify customers of new air conditioning arrivals and updates, boosting product visibility and engagement.
1.2. Drive repeat store visits and loyalty by keeping buyers informed about latest stock and exclusive offers.
1.3. Automate communication to reduce manual effort, reach diverse audiences across preferred channels, and personalize notifications based on customer interests.
1.4. Maintain competitor edge with timely updates about product launches, discontinued SKUs, or promotional campaigns.

Trigger Conditions

2.1. A new AC unit or related product is added to the inventory management system.
2.2. Existing product receives an update (price drop, feature improvement, restocking, or limited-time offer).
2.3. Scheduled campaign date or recurring interval (weekly/monthly new arrivals newsletter).
2.4. Customer submits specific interest in particular models or brands, triggering targeted alerts.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS API to automate outbound event-triggered notifications; use programmable messaging to send product names and links.
• Sample: Use Messaging Service SID; template message: “New LG DualCool AC now in stock! View: example.com/newLGAC”
3.2. Mailchimp
• Feature/Setting: Use Campaign API and List Segmentation for email bursts based on product interest tags.
• Sample: “triggered_emails.create” for automated new product alert journeys.
3.3. SendGrid
• Feature/Setting: Transactional Templates API for dynamic, personalized email messages with product images.
• Sample: Use Dynamic Transactional Templates with automation rules.
3.4. Firebase Cloud Messaging
• Feature/Setting: Push Notifications for mobile/web app users; topic-based messaging for “New Product Alerts”.
• Sample: “send” API with condition on “airconditioning-arrivals” topic.
3.5. WhatsApp Business API
• Feature/Setting: Outbound template message for order or interest-based notifications; configure through Facebook Business Manager.
• Sample: Use “messages” endpoint with product catalog links.
3.6. HubSpot
• Feature/Setting: Marketing Email Automation workflows tied to product database update.
• Sample: Use “Create Email” in workflows, enrolling contacts when new AC product staged.
3.7. Klaviyo
• Feature/Setting: Email/SMS Flows using List and Event-triggered Flows on product_add events.
• Sample: Trigger “Flow Start” on new product API webhook.
3.8. ActiveCampaign
• Feature/Setting: Automation recipes for product updates; use Deals automation and tagging.
• Sample: IF “Product Added” in e-commerce integration THEN send update campaign.
3.9. Slack
• Feature/Setting: Incoming Webhooks to #marketing or #sales channel on new inventory for internal team alert.
• Sample: “chat.postMessage” API to notify channel: “New AC in stock: Model X.”
3.10. Shopify
• Feature/Setting: Automated Customer Email using Flow; Product Publish trigger and “Send email” action.
• Sample: Use Flow workflow: When product tagged “new” THEN send email.
3.11. Microsoft Teams
• Feature/Setting: Incoming Webhook to team channel for internal product update alerts.
• Sample: Configure Connector with “Send a message” on new product webhook.
3.12. Facebook Messenger
• Feature/Setting: Messenger Bot template to broadcast to opted-in audience.
• Sample: Use “broadcast_messages” endpoint with quick reply product cards.
3.13. Telegram Bot
• Feature/Setting: Bot API “sendMessage” to user or channel when new products added.
• Sample: Implement with inline keyboard to product page.
3.14. Zoho CRM
• Feature/Setting: Workflow Rules; auto-email to segmented leads for new/updated inventory.
• Sample: “Create Workflow Rule: On Inventory Update THEN email.”
3.15. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder triggers on Inventory Object updates; send multi-channel notifications.
• Sample: Use “Entry Event” as product field update.
3.16. Constant Contact
• Feature/Setting: Email Campaign triggers for “New Arrival” contact segments.
• Sample: API to add contact to “Product Alerts” list and auto-send update.
3.17. Intercom
• Feature/Setting: Automated chats and In-app Messages triggered by product attribute change events.
• Sample: Use “triggered campaign” on new inventory webhook.
3.18. Discord
• Feature/Setting: Bot webhook notifications to server; @everyone ping for major arrivals.
• Sample: POST to bot with new SKU and link.
3.19. Viber API
• Feature/Setting: Broadcast messages to subscribers; segment by preference tags for targeted push.
• Sample: “send_message” API for category-based lists.
3.20. Webflow
• Feature/Setting: Site CMS Content API triggers for onsite banners/popups upon new product addition.
• Sample: CMS item publish triggers JavaScript event to show custom alert.

Benefits

4.1. Increases customer engagement and repeat traffic by delivering timely, relevant updates across channels.
4.2. Improves conversion rates through personalization and preference-based alerting.
4.3. Reduces manual workload by automating recurring communications and updates.
4.4. Ensures consistent and brand-aligned outreach, reducing risk of missed notifications.
4.5. Facilitates cross-channel marketing (email, SMS, push, in-app, chat), expanding reach and maximizing effectiveness.