Purpose
1. Automate post-dining review invitations and follow-up messages to customers for Cape Verdean restaurants.
2. Automates engagement with guests after their visit and captures feedback or public reviews across channels (SMS, email, WhatsApp, social).
3. Automating collection of ratings to enhance reputation, secure loyalty, and improve menu/services.
4. Automator system integrates with reservation/ordering to send context-aware requests for input or shareable reviews.
5. Automation reduces manual outreach, tracks responses, and enables immediate action on positive or negative feedback.
Trigger Conditions
1. Automated trigger: completion of dine-in reservation, online order, or takeout sale.
2. Automation initiates after payment finalization/cash register closure.
3. Optionally triggers on event-based signals: birthday meal, loyalty milestone, or delayed feedback following no initial response.
4. Trigger automates based on pre-set time delays (e.g., 2 hours, 24 hours post-visit).
Platform Variants
1. Twilio
- Feature/Setting: SMS API; Automate sending personalized SMS review invitations. Sample: Configure webhook for order completion, trigger Twilio REST API `Messages.create`.
2. SendGrid
- Feature/Setting: Transactional Emails; Automate multi-stage email invitation/follow-up. Set up SendGrid Dynamic Templates and automate API `mail/send`.
3. WhatsApp Business API
- Feature/Setting: Automate templated review requests via WhatsApp. Register restaurant’s WhatsApp number, automate HTTP POST to `/messages`.
4. Google My Business API
- Feature/Setting: Automate sending direct review request links post-visit. Use Locations and Reviews endpoints, automator creates personalized requests.
5. Yelp Fusion
- Feature/Setting: Automate follow-ups with review prompts and Yelp profile links. Integration triggers through Yelp Business API `/v3/businesses/{id}/reviews`.
6. Zapier
- Feature/Setting: Multi-platform automator. Trigger review request workflow integrating POS, email, SMS platforms. Sample: Zap “New Sale → Email/SMS Review Request”.
7. HubSpot
- Feature/Setting: Automated Marketing Emails; Set Workflow to automate sending review invites after ticket/order closes.
8. Mailchimp
- Feature/Setting: Customer Journey automator; Post-visit triggers automated review request in journey builder.
9. ActiveCampaign
- Feature/Setting: Automation Workflow; Post-contact event triggers review prompt email/SMS using API.
10. Salesforce Marketing Cloud
- Feature/Setting: Journey builder automates post-visit outreach. Configure Event Entry Source for diner check-out.
11. Facebook Messenger API
- Feature/Setting: Messenger bot automates post-visit review requests; configure webhook event for conversation start.
12. Slack
- Feature/Setting: Automated internal alerts when negative reviews received; use Slack API for channel notifications.
13. Microsoft Teams
- Feature/Setting: Automate internal notifications for unaddressed follow-ups via Teams Incoming Webhook.
14. Intercom
- Feature/Setting: Automated message sequence after end of customer chat/support session, prompting reviews.
15. SurveyMonkey API
- Feature/Setting: Automator sends branded survey after meal via RESTful invites endpoint.
16. Typeform
- Feature/Setting: Automate sending customized feedback forms post-visit using Typeform ‘Create response’ API.
17. Zoho CRM
- Feature/Setting: Workflow Rules automate review request triggers upon deal/meal completion.
18. Shopify
- Feature/Setting: Automate review app triggers after online order fulfilled; configure Webhook for order events.
19. Google Sheets
- Feature/Setting: Automated log of sent requests and collected feedback; Sheet API appends data from automator.
20. Freshdesk
- Feature/Setting: Automates review reminders after ticket closure via Freshdesk Workflow Automations.
21. Airtable
- Feature/Setting: Automate storing feedback and review response tracking, trigger records with API or webhook.
22. Klaviyo
- Feature/Setting: Automate segmented review request campaigns based on SMS/email engagement triggers.
Benefits
1. Fast, automated outreach improves review generation rates and drive loyalty.
2. Automation eliminates manual errors and delayed engagement.
3. Automating response capture enables reputation management in real time.
4. Automator enables seamless omnichannel marketing and feedback loop.
5. Automated follow-ups increase overall star-ratings by prompting happy customers.
6. Workload automatable, freeing staff focus on core hospitality.
7. Data tracking via automation enables actionable insights for Cape Verdean restaurant managers.
8. Automated, consistent messaging strengthens brand and guest trust.
9. Multi-platform automator ensures all guest types (SMS, email, WhatsApp, etc.) are reachably engaged without manual intervention.
Marketing & Loyalty