Promotional campaign scheduling and reporting

Purpose

1.1. Automate scheduling of promotional campaigns for pozole restaurants, including automated email, SMS, and social media announcements.
1.2. Automate campaign timing based on holidays, events, and guest loyalty milestones.
1.3. Automate tracking and reporting of campaign performance, automating the collection of reach, clicks, and conversions data from all marketing channels.
1.4. Automate customer segmentation and personalized promotional distribution for loyalty members and new visitors.
1.5. Automate cross-channel coordination for promotions (e.g., synchronizing an SMS coupon with a Facebook ad campaign).

Trigger Conditions

2.1. Scheduled date/time set by the restaurant manager for new campaigns.
2.2. Automated trigger upon guest sign-up for loyalty program.
2.3. Trigger when specific menu items have surplus availability (detected from POS/inventory APIs).
2.4. Trigger campaign send after a set period of guest inactivity.
2.5. Trigger immediate reporting post-campaign expiration.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automated Campaigns; configure ‘Create Campaign’ and ‘Send Campaign’ API endpoints.

3.2. Twilio SMS
• Feature/Setting: Studio Flows; configure ‘Send Message’ API in automated campaign workflow.

3.3. SendGrid
• Feature/Setting: Automated Marketing; use ‘Marketing Campaigns’ API for automated email deployment.

3.4. Facebook Pages
• Feature/Setting: Scheduled Posts via Graph API; configure ‘/me/feed’ for automated posting.

3.5. Instagram
• Feature/Setting: Automated Instagram Content Publishing via API; setup scheduled ‘content publishing’ endpoints.

3.6. Google Ads
• Feature/Setting: Automated Rule Scheduling; configure API for campaign start/stop automating ad runs.

3.7. Constant Contact
• Feature/Setting: Campaign Scheduling; use ‘Create Email Campaign’ automated endpoint.

3.8. HubSpot
• Feature/Setting: Workflow Automation; configure ‘Marketing Email’ API for bulk schedule.

3.9. Salesforce Marketing Cloud
• Feature/Setting: Content Builder Automation Studio; setup ‘Send Email’ automation trigger.

3.10. Shopify
• Feature/Setting: Automated Email Marketing; configure ‘Marketing Event’ object via REST API.

3.11. Yelp for Business
• Feature/Setting: Automated Offers; push new restaurant specials through ‘Business Updates’ API.

3.12. Google My Business
• Feature/Setting: Automated Posts; configure ‘createLocalPost’ for automating Google updates.

3.13. Zapier
• Feature/Setting: Multi-Step Automation; link campaign triggers and reporting via supported actions.

3.14. ActiveCampaign
• Feature/Setting: Site Messaging; use ‘Automations’ API for campaign automating.

3.15. Klaviyo
• Feature/Setting: Flow Automations; trigger ‘Create Campaign’ when a segment updates.

3.16. Zoho CRM
• Feature/Setting: Automated Mailing; configure ‘Campaigns’ module to launch scheduled emails.

3.17. Slack
• Feature/Setting: Automated Announcements; use ‘chat.postMessage’ API to notify teams of campaign launches.

3.18. WhatsApp Business
• Feature/Setting: Automated Bulk Messaging; configure API for timed customer outreach.

3.19. SurveyMonkey
• Feature/Setting: Post-Campaign Feedback Automating; automate sending surveys using ‘Create Survey’ API.

3.20. Airtable
• Feature/Setting: Automated Campaign Logs; configure Airtable Automations to trigger updates on campaign events.

3.21. Monday.com
• Feature/Setting: Workflow Automation; automatedly assign campaign tasks and reminder automations.

3.22. Trello
• Feature/Setting: Automated Card Creation; schedule automation to reflect campaign milestones.

3.23. Power BI
• Feature/Setting: Automated Reporting; auto-fetch and visualize campaign results with scheduled data refreshes.

3.24. Tableau
• Feature/Setting: Scheduled Data Extraction; automate importing campaign results for visual analytics.

3.25. Microsoft Teams
• Feature/Setting: Automated Alerts; schedule and automate campaign result briefing posts.

Benefits

4.1. Automates campaign deployment for consistent marketing without manual oversight.
4.2. Automates the collection and reporting of analytics for improved campaign ROI analysis.
4.3. Automates guest segmentation, delivering targeted promotions which increase revisit rates.
4.4. Automates cross-channel promotion scheduling, ensuring message consistency.
4.5. Reduces manual labor through automation, increasing restaurant team focus on guest experience.
4.6. Increases timeliness and relevance of promotions using data-driven automated triggers.
4.7. Automating communications boosts customer loyalty pursuits and program retention.
4.8. Delivers automated reporting rapidly to decision-makers for agile marketing adjustments.