Automated email marketing campaigns

Purpose

1. Drive member acquisition, engagement, and retention through targeted, timely, and personalized email sequences for aeroclub events, renewals, updates, and promotional offers.

2. Automate communication of booking confirmations, event invitations, flight schools, and important club news to all relevant segments.

3. Ensure compliance with aviation regulatory communication standards and maintain contact frequency according to member preferences.

Trigger Conditions

1. New membership signup or renewal detected.

2. Flight lesson or event booking by a member.

3. Member inactivity for a set period (e.g., 30 days).

4. Upcoming event, newsletter schedule, or regulatory update deadline.

5. Manual trigger by marketing/admin for special campaigns.

6. Member birthday or anniversary recognition.

Platform Variants

1. Mailchimp

• Function: Automated Campaigns (Customer Journeys)
• Sample: Configure welcome sequence and event reminders using API endpoint /automations

2. SendGrid

• Function: Marketing Campaigns API
• Sample: Set up dynamic lists and single send endpoints for event promotions (/v3/marketing/singlesends)

3. HubSpot

• Function: Workflow Automation
• Sample: Initiate lead nurture on new subscriber via POST /automation/v3/workflows

4. ActiveCampaign

• Function: Automations
• Sample: Triggered campaigns on member addition with /api/3/contacts/automations

5. Constant Contact

• Function: Email Scheduling
• Sample: Use POST /emails endpoint for scheduled blasts for club news

6. Klaviyo

• Function: Flows
• Sample: Sync list and configure event-triggered campaigns over /api/v1/flow

7. Zoho Campaigns

• Function: Autoresponders
• Sample: POST /api/v1/autoresponders to send onboarding or event-specific emails

8. Salesforce Marketing Cloud

• Function: Journey Builder
• Sample: Connect API with /contacts/journeys for member lifecycle emails

9. Drip

• Function: Workflows
• Sample: POST /workflows trigger for re-engagement on member inactivity

10. Campaign Monitor

• Function: Automated Journeys
• Sample: Use Automation Rules API for event or date-based triggers

11. Omnisend

• Function: Automation Workflows
• Sample: Trigger event reminder campaigns with POST /automation/trigger

12. Moosend

• Function: Automation Triggers
• Sample: Use /triggerEmail endpoint for new member onboarding

13. GetResponse

• Function: Autoresponder
• Sample: Configure sequence via /autoresponders to target new or returning members

14. Benchmark Email

• Function: Automation Pro
• Sample: Use /automationRules API for member-based segmentation

15. MailerLite

• Function: Automation
• Sample: POST /api/v2/automations for event schedules and follow-ups

16. Elastic Email

• Function: Campaign Scheduler
• Sample: Schedule campaigns with /campaigns/trigger endpoint

17. AWeber

• Function: Campaigns Automation
• Sample: Add subscribers to sequence with /accounts/{account_id}/automations

18. Brevo (ex Sendinblue)

• Function: Triggered Emails
• Sample: POST to /smtp/email for transactional and marketing automation

19. ConvertKit

• Function: Visual Automations
• Sample: POST /automations for flight reminder flows

20. Intercom

• Function: Series Automation
• Sample: Automate onboarding touchpoints with /messages API

Benefits

1. Increases event participation and engagement by timely outreach.

2. Improves member retention through personalized, relevant communications.

3. Reduces manual workload; eliminates repetitive tasks for staff.

4. Enhances member experience with timely info and exclusive offers.

5. Ensures regulatory and opt-in compliance on bulk communications.

6. Facilitates segmentation and personalization at scale.

7. Delivers robust performance analytics for ongoing optimization.