Automated event invitation and reminder flows (workshops, showcases)

Purpose

1.1 Automate the full process of sending event invitations and reminders for workshops or showcases, enhancing attendee engagement, reducing manual overhead, and ensuring architectural salvage store audiences stay informed across all major communication channels.
1.2 Automate registration management, automate reminders, automate confirmation follow-ups, and automate attendee tracking for events focused on building materials and salvaged components.
1.3 Automatedly reduce staff time spent on routine notification tasks and automate workflow hand-offs in multi-channel marketing and online presence campaigns.

Trigger Conditions

2.1 New event (workshop/showcase) created in CMS or calendar.
2.2 Recurring event scheduled or modified.
2.3 New contact/customer added to CRM who matches audience profile.
2.4 User registers interest or opts-in via website/email/social.
2.5 Specific timeframes approaching event date (X days/hours before and after event).

Platform Variants

3.1 Twilio SMS
• Feature/Setting: Automate sending SMS invitations/reminders via Programmable Messaging API; sample config: POST to /Messages with event details and recipient numbers.
3.2 SendGrid
• Feature/Setting: Automate emailing invitations using the Send Email endpoint; personalize with dynamic templates for event info.
3.3 Google Calendar
• Feature/Setting: Automate calendar event creation and attendee invites using Calendar API's events.insert, with automated reminders scheduled.
3.4 Outlook/Office 365
• Feature/Setting: Automator configures event invites and calendar reminders using the Events API.
3.5 Zoom
• Feature/Setting: Automate meeting creation and invitation emails using Create Meeting and Invite endpoints.
3.6 Eventbrite
• Feature/Setting: Automate event listing and attendee communications with /events/ and /attendees/ APIs.
3.7 Mailchimp
• Feature/Setting: Automated campaign workflows using API-triggered sends and audience segmentation for event-specific flows.
3.8 Salesforce
• Feature/Setting: Automate task creation and automated reminders to contacts via Workflow Rules and Process Builder.
3.9 HubSpot
• Feature/Setting: Automate marketing workflow for event contacts with sequences and scheduled follow-up emails.
3.10 Facebook Events
• Feature/Setting: Automate event publishing and post reminders via Graph API's /events endpoint.
3.11 Slack
• Feature/Setting: Automate direct event invitation posts in specific channels using Bot API chat.postMessage.
3.12 Microsoft Teams
• Feature/Setting: Automate event and reminder messages individually or in group chats with Graph API.
3.13 WhatsApp (Meta API)
• Feature/Setting: Automate sending event notifications/reminders via Cloud API for WhatsApp Business accounts.
3.14 LinkedIn
• Feature/Setting: Automated messaging to connections or via Events API reminders for upcoming store showcases.
3.15 Shopify
• Feature/Setting: Automate post-purchase event invitations using webhook triggers and email/SMS APIs.
3.16 WooCommerce
• Feature/Setting: Automate workflow based on order completion to trigger event invites using REST API.
3.17 Airtable
• Feature/Setting: Automate email/SMS reminders when new "event" records added through Scripting Block.
3.18 Google Sheets
• Feature/Setting: Automate batch sending invitations using Apps Script on row updates, integrating with Gmail or SMS providers.
3.19 Zoho CRM
• Feature/Setting: Automate campaigns and reminders via Workflow Automation and Campaigns API.
3.20 ActiveCampaign
• Feature/Setting: Automator delivers event invites and reminder flows using Automated Campaign Builder with webhook/API triggers.

Benefits

4.1 Automates outreach and reminder steps to maximize event attendance and engagement.
4.2 Ensures no manual errors or missed notifications in marketing or online presence workflows.
4.3 Automates cross-channel coverage—email, SMS, calendar, social, and CRM—improving communication efficiency.
4.4 Frees staff for higher-value activities by automating repetitive notification and follow-up tasks.
4.5 Centralizes tracking and reporting for improved ROI analysis of event-driven marketing automations.