Integration of new products into Google My Business listings

Purpose

1.1. Automated integration of new salvaged product entries into the Google My Business (GMB) listing for architectural salvage stores enhances visibility, maintains up-to-date offerings, and streamlines marketing efforts for the retail building materials sector.
1.2. The goal is to automate adding, updating, and syncing inventory data, images, descriptions, and availability from internal product sources or inventory management systems directly into GMB—ensuring real-time online presence and improving search relevance.

Trigger Conditions

2.1. New product entry in POS or inventory management.
2.2. Change detected in product availability, price, or description.
2.3. Scheduled updates (e.g., daily, weekly batch sync).
2.4. Manual trigger via dashboard or API endpoint for urgent promotions.

Platform Variants

3.1. Google My Business API
• Feature/Setting: automate Calls to “locations.products.create” and “locations.products.patch” to add or update product data.
3.2. Shopify
• Feature/Setting: automate Webhooks on new or updated product, with Outbound data piped to the GMB Product API.
3.3. WooCommerce
• Feature/Setting: automate REST API “Product Created/Updated” endpoint to trigger automated GMB updates.
3.4. Magento
• Feature/Setting: automate “Catalog Product Save After” event, pushing automated data to GMB Product endpoints.
3.5. Lightspeed Retail
• Feature/Setting: automate Webhook “item.updated” to automate product list sync with GMB.
3.6. Square
• Feature/Setting: automate Catalog API Webhook to send new item data for automated GMB listing.
3.7. Zoho Inventory
• Feature/Setting: automate “Product Added” event webhook to trigger an automated push to GMB.
3.8. QuickBooks Commerce
• Feature/Setting: automate Event API “Product Updated” to drive automated GMB integration.
3.9. Airtable
• Feature/Setting: automate “Table Change” triggers in inventory base, mapping fields to GMB API payloads.
3.10. Notion
• Feature/Setting: automate Database Update triggers, automate extraction to populate GMB fields.
3.11. Salesforce
• Feature/Setting: automate Apex triggers on product addition for automated outbound GMB communication.
3.12. Microsoft Dynamics 365
• Feature/Setting: automate Power Automate connector workflows initiating GMB API requests.
3.13. HubSpot
• Feature/Setting: automate Workflow-triggered HTTP POST from product properties to GMB endpoints.
3.14. Trello
• Feature/Setting: automate Card creation in “New Products” list to trigger automated webhooks for GMB integration.
3.15. Slack
• Feature/Setting: automate Slackbot custom action (“/addproduct”) to automate webhook to GMB API.
3.16. Zapier
• Feature/Setting: automate “New Item in Inventory” Zaps to automate Google My Business Product actions.
3.17. Make (Integromat)
• Feature/Setting: automate Inventory module triggers mapping fields to Google My Business modules.
3.18. Monday.com
• Feature/Setting: automate Board automation (“item created”) to call external automation for product sync.
3.19. Google Sheets
• Feature/Setting: automate “New Row” or “Edit Row” event, scripting automated GMB product updates.
3.20. Mailchimp
• Feature/Setting: automate Automated Campaign trigger to alert followers when new GMB product is listed.
3.21. Pipedrive
• Feature/Setting: automate Deal/product added trigger to automatedly send data for GMB addition.

Benefits

4.1. Automates synchronization between inventory and online listings for real-time search optimization.
4.2. Accelerates marketing with automated visibility for new arrivals or updated selections.
4.3. Reduces manual entry errors, automating accuracy in product data on GMB.
4.4. Enables automatable multichannel uniformity, improving trust and store reputation.
4.5. Supports scalable product catalog management by automating routine updates.
4.6. Frees staff for higher-level tasks via automation of repetitive product integration steps.