Automated promotion of events on community platforms

Purpose

 1.1. Automatically promote special events (flamenco nights, Andalusian wine tastings, fiestas) across multiple community platforms to maximize footfall, brand awareness, and engagement.
 1.2. Reduce manual posting effort, unify messaging, and ensure consistent event visibility to local and international audiences.
 1.3. Leverage diverse audience segments via different social, community, and event discovery channels for holistic reach.

Trigger Conditions

 2.1. Creation of a new event in the restaurant’s reservation or event management system.
 2.2. Scheduled calendar date approaches (e.g., T-minus 14, 7, or 1 day).
 2.3. Manual trigger by marketing staff from an internal dashboard or CRM.
 2.4. Updates or edits made to existing event details.

Platform variants

 3.1. Facebook Pages
  • Feature/Setting: Facebook Graph API / /{page-id}/events — automate event posting, image uploads, and invitation initiation.

 3.2. Instagram
  • Feature/Setting: Instagram Graph API / /media — auto-create posts or stories announcing events with location tags.

 3.3. X (Twitter)
  • Feature/Setting: Twitter API v2 / tweet endpoint — schedule and post event tweets with hashtags, time, and RSVP links.

 3.4. LinkedIn Pages
  • Feature/Setting: LinkedIn Marketing API /ugcPosts — share professional event notices and employee shares.

 3.5. WhatsApp Business
  • Feature/Setting: WhatsApp Business API / messages — send event broadcasts to opted-in contacts.

 3.6. Telegram Channels
  • Feature/Setting: Telegram Bot API / sendMessage — push event notifications to restaurant subscribers.

 3.7. Meetup
  • Feature/Setting: Meetup API /2/event — auto-create and update meetup events for local communities.

 3.8. Eventbrite
  • Feature/Setting: Eventbrite API /events/ — publish ticketed events, manage changes, sync attendees.

 3.9. Google My Business
  • Feature/Setting: Google My Business API /locations/events — post event updates to business listings.

 3.10. Yelp
  • Feature/Setting: Yelp Fusion API /businesses/events — add special events to restaurant business pages.

 3.11. TikTok
  • Feature/Setting: TikTok for Developers / /postVideo — publish creative event teasers and reminders.

 3.12. Discord Servers
  • Feature/Setting: Discord API /channels/{channel.id}/messages — notify community via automated channel posts.

 3.13. Slack Community Channels
  • Feature/Setting: Slack API /chat.postMessage — inform team members or VIPs about upcoming events.

 3.14. Pinterest
  • Feature/Setting: Pinterest API /v5/pins — schedule and pin visual event promos.

 3.15. Google Calendar
  • Feature/Setting: Google Calendar API /calendars/events — add public-facing events for audience opt-in.

 3.16. Mailchimp
  • Feature/Setting: Mailchimp API /campaigns — send event invitations or reminders to segmented lists.

 3.17. Twilio SMS
  • Feature/Setting: Twilio API /Messages — broadcast SMS reminders to loyal customers.

 3.18. Viber Public Account
  • Feature/Setting: Viber REST API /send_message — reach followers with event banners.

 3.19. Reddit
  • Feature/Setting: Reddit API /api/submit — post event threads in relevant subreddits.

 3.20. Foursquare
  • Feature/Setting: Foursquare Places API /events — update location-based audiences about special nights.

 3.21. Snapchat
  • Feature/Setting: Snapchat Marketing API /ads — create geo-targeted story ads for event promotion.

Benefits

 4.1. Consistency — guarantees all platforms get congruent, on-brand event information.
 4.2. Efficiency — reduces staff workload, frees marketing resources for strategy tasks.
 4.3. Reach — multi-channel publishing amplifies exposure to diverse audience clusters.
 4.4. Timeliness — scheduled and triggered message delivery ensures optimal engagement timing.
 4.5. Tracking — centralizes reporting for promotions on each platform for actionable insights.