Customer database growth tracking

Purpose

1.1. Automatically monitor, log, and analyze the growth of customer records in the database, aggregating new audience contacts from all digital touchpoints, and centralizing this data for real-time marketing metrics, campaign optimization, and audience segmentation in an Andalusian restaurant context.

Trigger Conditions

2.1. New customer registration via website, reservation platform, or loyalty app.
2.2. Receipt of opt-in from newsletter forms or in-restaurant QR codes.
2.3. Social media followers crossing a threshold or new direct message.
2.4. Import of new customer rows into POS or CRM tool.

Platform Variants

3.1. Mailchimp
• API: "Lists/Add Member" – Trigger add when a new contact joins.
3.2. Salesforce
• API: "Lead Creation" – Log new Salesforce lead event.
3.3. HubSpot
• API: "Contacts API/Create" – Capture new or updated contacts.
3.4. Zoho CRM
• API: "Leads/Create Lead" – Create record on customer sign-up.
3.5. Airtable
• API: "Create Record" (Contacts Table) – Store each new subscriber.
3.6. Google Sheets
• API: "Append Row" – Add new entry per customer captured.
3.7. Square POS
• API: "Customers/CreateCustomer" – Monitor additions in customer directory.
3.8. Shopify
• API: "Customers/Create" – Track every online order customer.
3.9. Facebook Leads
• API: "New Lead Webhook" – Trigger on new form submission.
3.10. Instagram Graph API
• API: "User Followers" – Monitor increase event.
3.11. Twitter API
• Endpoint: "GET followers/list" – Periodic polling for new followers.
3.12. Google Forms
• Connector: "On Form Submission" – Every new form entry triggers addition.
3.13. Typeform
• Webhook: "Responses" – Watch for new submissions.
3.14. Wix
• API: "Contacts/Insert" – Monitor site registrations.
3.15. WordPress Contact Form 7
• Hook: "on_form_submit" – Add customer on every submission event.
3.16. OpenTable
• API: "Reservation Webhook" – Capture new unique guest data.
3.17. Resy
• API: "Booking Notification" – Ingest new diner profiles.
3.18. ActiveCampaign
• API: "Contact Add" – Track list growth in automation.
3.19. Constant Contact
• API: "Contacts/POST" – Register every opt-in.
3.20. Intercom
• Webhook: "User Created" – On every new messenger signup.
3.21. Freshsales
• API: "Add Contact" – Sync new database entries for analytics.

Benefits

4.1. Provides unified, up-to-date customer database insights for strategic campaigns.
4.2. Enables immediate engagement and personalized marketing journeys.
4.3. Detects growth trends, helping optimize digital acquisition spend.
4.4. Centralizes data for compliance, remarketing, and customer loyalty initiatives.
4.5. Supports regular reporting to stakeholders with actionable, real-time growth metrics.