Email campaign tracking and performance reports

Purpose

1.1. Centralize measurement of email marketing campaign effectiveness, tracking metrics such as opens, clicks, bounces, and conversions specific to Andalusian restaurant promotions.
1.2. Automate creation and distribution of performance reports segmented by menu, event, loyalty program, seasonal offers, and customer demographics.
1.3. Notify marketing staff of underperforming campaigns and suggest optimizations based on engagement.
1.4. Feed summary analytics to management dashboards and sync refined subscriber lists for future campaigns.
1.5. Maintain GDPR compliance, opt-out management, and prevent contact list fatigue.

Trigger Conditions

2.1. Completion of scheduled or ad-hoc email campaign sending.
2.2. Receipt of new tracking data (open, click, bounce, spam complaint).
2.3. Weekly or monthly reporting time window reached.
2.4. Specific engagement threshold met or missed (e.g., open rate < 10%).
2.5. Manual request for on-demand performance reporting.

Platform Variants

3.1. Mailchimp
• Feature: Campaign Reports API
• Configuration: Poll /reports endpoint for campaign summary and subscriber activity.

3.2. SendGrid
• Feature: Stats API
• Configuration: Retrieve campaign metrics via /stats endpoint for chosen dates.

3.3. ActiveCampaign
• Feature: Campaign Reports API
• Configuration: /api/3/campaigns/{id}/report with filtering for event types.

3.4. Constant Contact
• Feature: Tracking Summary Endpoint
• Configuration: GET /emails/{campaign_id}/tracking for all user interactions.

3.5. HubSpot
• Feature: Email Events API
• Configuration: GET /email/public/v1/events with campaign_id as filter.

3.6. Zoho Campaigns
• Feature: Reports API
• Configuration: GET /campaigns/{campaignkey}/reports with status and geo-location filters.

3.7. Salesforce Marketing Cloud
• Feature: EmailMessageTracking API
• Configuration: Retrieve tracking events filtered by job/campaign ID.

3.8. Campaign Monitor
• Feature: Campaign Summary API
• Configuration: GET /campaigns/{campaign_id}/summary for behavioral metrics.

3.9. Klaviyo
• Feature: Metrics API
• Configuration: Fetch email events for opens, clicks, and conversions.

3.10. GetResponse
• Feature: Reports Endpoint
• Configuration: /v3/reports/campaigns/{id} for message-level stats.

3.11. AWeber
• Feature: Broadcast Stats API
• Configuration: Retrieve stats from /accounts/{accountId}/broadcasts/{broadcastId}/stats

3.12. Moosend
• Feature: Campaign Report API
• Configuration: GET /campaigns/{campaignID}/report

3.13. Mailjet
• Feature: Statistics API
• Configuration: GET /v3/REST/statisticsCampaign for engagement data

3.14. Benchmark Email
• Feature: Campaign Reports Endpoint
• Configuration: GET /v1/campaigns/reports/{id}

3.15. Elastic Email
• Feature: Campaigns/Status API
• Configuration: Query /campaigns/status for sent, open, click, and bounce rates

3.16. Amazon SES
• Feature: Send Statistics API
• Configuration: Query GetSendStatistics for delivery, bounce and complaint rates

3.17. MailerLite
• Feature: Campaigns Reports API
• Configuration: GET /api/v2/campaigns/{campaign_id}/report

3.18. Drip
• Feature: Broadcast Metrics API
• Configuration: GET /v2/{account_id}/broadcasts/{broadcast_id}/metrics

3.19. Omnisend
• Feature: Campaign Reporting API
• Configuration: GET /v1/campaigns/{campaign_id}/report

3.20. ActiveTrail
• Feature: API Campaign Performance
• Configuration: GET /api/campaigns/{id}/statistics

Benefits

4.1. Instant visibility into guest interest, allowing rapid menu or message adjustments.
4.2. Removes need for manual report collation, reducing human error and saving staff hours.
4.3. Easy cross-platform comparison by consolidating multi-tool analytics into unified dashboards.
4.4. Accelerates A/B test cycles for content and timing.
4.5. Ensures all customer engagement data is accessible for follow-up marketing and compliance.