Marketing & Online PresencePurpose
1.2. Reach customers across diverse digital channels with tailored, automated notifications.
1.3. Reduce manual marketing workload and standardize offer dissemination for accuracy and timeliness.
1.4. Integrate multi-channel marketing for broader audience engagement and improved ROI.
1.5. Track interactions and gather response metrics for future campaign optimization.
Trigger Conditions
2.2. Manual trigger by staff within a web dashboard or POS system.
2.3. Offer-related event in the reservation system reaching a certain threshold (e.g., slow bookings).
2.4. New offer submitted through a marketing form or mobile app backend.
2.5. External calendar event (local festivals, public holidays) verified against offer criteria.
Platform Variants
• API: Create Campaign – POST /campaigns
• Setting: Use customer segment for Andalusian cuisine subscribers, set launch date/time.
3.2. Twilio SMS
• Feature: Programmable Messaging – POST /Messages
• Setting: Set sender ID to restaurant’s name, message template with dynamic offer and expiry.
3.3. SendGrid
• API: Mail Send – POST /mail/send
• Setting: Configure HTML offer email, attach menu image, schedule delivery.
3.4. Facebook Pages
• API: Page Feed – POST /{page-id}/feed
• Setting: Publish offer post with image, link, and limited-time countdown.
3.5. Instagram Business
• API: Content Publishing – POST /{ig-user-id}/media
• Setting: Schedule image or story post with offer code and relevant hashtags.
3.6. WhatsApp Business Cloud API
• API: Send Message – POST /{phone-number-id}/messages
• Setting: Template notification with personalization and call-to-action buttons.
3.7. Google My Business
• API: Local Posts – POST /locations/{locationId}/localPosts
• Setting: Announce limited-time menu items with image and start/end date.
3.8. HubSpot
• API: Marketing Email – POST /marketing/v3/emails
• Setting: Use dynamic fields for name, offer details, and auto-unsubscribe link.
3.9. Salesforce Marketing Cloud
• Feature: Journey Builder – Triggered Sends
• Setting: Launch based on custom events or scheduled journeys for known contacts.
3.10. Slack
• API: chat.postMessage
• Setting: Notify staff in the kitchen or FOH channel about incoming offer-driven reservations.
3.11. Zapier
• Feature: Schedule – Zap Trigger
• Setting: Automate offer activation and notification flow between apps.
3.12. Telegram Bot API
• API: sendMessage
• Setting: Push out restaurant deal alerts to a subscriber group.
3.13. Viber
• API: send_message
• Setting: Broadcast limited-time deals to specific contact segments.
3.14. Shopify
• Admin API: Storefront Banner
• Setting: Display limited-time offer banner on online reservation page.
3.15. Discord
• API: Create Message – POST /channels/{channel.id}/messages
• Setting: Publish offer details to VIP or events channel.
3.16. Eventbrite
• API: Create Event – POST /events/
• Setting: Publish offer as a special event for promotional bookings.
3.17. Yext
• API: Create Update – POST /v2/accounts/{accountId}/locations/{locationId}/updates
• Setting: Post limited-time offer across restaurant directory listings.
3.18. WordPress
• REST API: Posts – POST /wp-json/wp/v2/posts
• Setting: Publish and schedule a blog article or news post with the offer.
3.19. ActiveCampaign
• API: Email Campaign – POST /api/3/campaigns
• Setting: Personalized offer email blast with embedded CTA.
3.20. Web Push (OneSignal)
• API: Create Notification – POST /notifications
• Setting: Send browser push notification with offer code and time left.
Benefits
4.2. Automation allows set-and-forget campaign launch and expiry.
4.3. Reduces manual workload, freeing up staff for core tasks.
4.4. Consistent brand messaging and timing across platforms.
4.5. Real-time performance analytics for future strategy improvement.