Review solicitation after delivery or dine-in

**1. Purpose**

1. Solicit customer reviews automatically post-visit or after delivery to boost online reputation, gather customer insights, and foster engagement.

2. Increase authentic reviews on key platforms (Google, TripAdvisor, Yelp, etc.) for social proof and improved search engine ranking.

3. Streamline follow-up process, ensuring every guest receives a review invitation promptly, with contextual personalization.

**2. Trigger Conditions**

1. Completion of a dine-in order at the restaurant (via POS close transaction).

2. Successful delivery confirmation from a delivery platform or rider app.

3. Lapse of specific time window (e.g., 30–120 minutes post-dine-in, 24h after delivery).

4. Guest contact available (mobile or email captured during booking or ordering).

5. Exclusion of flagged complaints/incidents (no review request sent to negative experiences).

**3. Platform Variants**

**3.1. Twilio SMS**

• Feature: Programmable Messaging API
  
• Setting: POST request to send SMS templated review link (phone from POS)
  

Example: Use messaging endpoint POST /Messages with To, From, and Body.

**3.2. SendGrid**

• Feature: Transactional Email API
  
• Setting: Trigger single-send template to guest email with review button
  

Example: POST /mail/send with dynamic_template_data (order info, review link).

**3.3. Mailchimp**

• Feature: Customer Journeys Automation
  
• Setting: Audience triggers for new order, send ‘thanks & review’ email automation.
  

Example: Configure automation starting point as tag ‘OrderFulfilled’.

**3.4. Zapier**

• Feature: Webhooks & Multi-step Automations
  
• Setting: Trigger path on order completion to email/SMS modules
  

Example: Webhook catch, then pass info to Gmail, Twilio, or other apps.

**3.5. HubSpot**

• Feature: Workflow Automation
  
• Setting: Contact property update to trigger ‘Review Request’ sequence
  

Example: Create workflow for “Order Status = Complete”.

**3.6. ActiveCampaign**

• Feature: Automation Builder
  
• Setting: If/Else (Order Delivered), send review email with timed delay
  

Example: Trigger is custom field update on contact.

**3.7. Google Chat API**

• Feature: Webhooks
  
• Setting: Internal alert sent after each review request (team notification)
  

Example: POST to chat space webhook with customer/order info.

**3.8. WhatsApp Business API**

• Feature: Interactive Messaging
  
• Setting: Send review prompt post-meal using pre-approved message template
  

Example: POST /messages with template, and personalized data map.

**3.9. Facebook Messenger API**

• Feature: Send API
  
• Setting: Message contact after dining via Messenger with quick reply options
  

Example: POST to /me/messages with payload including review URL.

**3.10. Salesforce Marketing Cloud**

• Feature: Journey Builder
  
• Setting: Data Extension update (order closed), send Email/SMS review automation
  

Example: Automation triggers from new/updated record in data extension.

**3.11. Microsoft Dynamics 365**

• Feature: Power Automate Flows
  
• Setting: Trigger on completed order; email or SMS invitation sent
  

Example: Flow action using Dynamics trigger and Outlook/third-party connectors.

**3.12. Shopify Flow**

• Feature: Workflow Automation
  
• Setting: Trigger: Order fulfilled event, send review request via email app
  

Example: Workflow action with Flow/Email Marketing connector.

**3.13. Klaviyo**

• Feature: Triggered Flows
  
• Setting: Post-purchase flow activated by order fulfillment event
  

Example: Flow step: “Send Review Request Email”.

**3.14. Intercom**

• Feature: Custom Bots/Outbound Messages
  
• Setting: Identify order completion, auto-send chat nudge for review
  

Example: Message event triggers on ‘Order Complete’ tag.

**3.15. Slack API**

• Feature: Incoming Webhooks
  
• Setting: Notify restaurant team of each review campaign dispatch
  

Example: POST order details to Slack webhook URL.

**3.16. Pipedrive**

• Feature: Workflow Automation
  
• Setting: Move to ‘Closed Won’ triggers email/SMS review sequence
  

Example: Deal stage change triggers action.

**3.17. Trello**

• Feature: Automation (Butler)
  
• Setting: Each order card completed, Butler sends review prompt via integration
  

Example: Rule: When moved to ‘Complete’, send request.

**3.18. Google Sheets + Apps Script**

• Feature: Scripted Automation
  
• Setting: On new row (order complete), send personalized review email/SMS
  

Example: Trigger run onEdit, fetch guest details, send.

**3.19. Freshdesk**

• Feature: Omni-channel Automation
  
• Setting: Ticket/status closure triggers feedback/review follow-up
  

Example: Scenario automation on resolved tickets.

**3.20. Customer.io**

• Feature: Event-triggered Messaging
  
• Setting: Delivery/dine-in event fires workflow to send targeted review email/SMS
  

Example: Event API calls for "Order Completed".

**3.21. SMSBump**

• Feature: Automated SMS Campaigns
  
• Setting: Shopify trigger or API to dispatch review SMS after order delivery
  

Example: Automation for order fulfillment status.

**3.22. Yelp Fusion API**

• Feature: Custom Link Creation
  
• Setting: Generate direct link for customer to review specific location
  

Example: Construct review URL dynamically in message.

**3.23. TripAdvisor API**

• Feature: Direct Feedback Links
  
• Setting: Build direct review invitation based on visit date and location
  

Example: Use business ID to generate link dynamically.

**3.24. Gmail API**

• Feature: Automated Email Sender
  
• Setting: Script to send emails when trigger received (order complete)
  

Example: Apps Script calling Gmail API with dynamic review message.

**4. Benefits**

1. Maximizes review collection and online reach on multiple platforms.

2. Reduces manual staff workload for post-visit communications.

3. Ensures timely and consistent customer engagement.

4. Increases localized search visibility and reputation.

5. Instantly captures feedback, enabling faster response to issues.