Marketing & Online PresencePurpose
1.2. Maximize online engagement and brand consistency without manual intervention.
1.3. Facilitate advanced planning of campaigns, targeted posts by cuisine themes, local events, and time-bound promotions.
1.4. Integrate seamless workflows for media asset management and multi-platform content adaptation.
Trigger Conditions
2.2. Approval status from content manager or marketing team.
2.3. Post-draft finalized (text + media) in content bank.
2.4. Automated external feed trigger (e.g., event calendar or menu update).
Platform Variants
3.1. Facebook (Graph API)
• Feature/Setting: `/me/feed` endpoint to schedule posts. Sample: Configure post content, set `published:false`, specify `scheduled_publish_time`.
3.2. Instagram (Graph API)
• Feature/Setting: `/media` and `/media_publish` endpoints for carousel/image posts. Schedule via `creation_id` and timestamp.
3.3. Twitter/X (API v2)
• Feature/Setting: Use `POST /tweets` with scheduled job; include media IDs for images/videos.
3.4. LinkedIn (Marketing Developer Platform)
• Feature/Setting: `/ugcPosts` API for rich content, configurable via `scheduledTime`.
3.5. Pinterest (API)
• Feature/Setting: `/pins/` endpoint, set board, image, description, and scheduling options.
3.6. TikTok (Open API)
• Feature/Setting: `/video/upload/` and `/video/publish/` endpoints, set schedule for video visibility.
3.7. YouTube (Data API v3)
• Feature/Setting: `videos.insert` combined with `status.publishAt` for scheduled publication.
3.8. Google My Business (API)
• Feature/Setting: `accounts.locations.localPosts.create`, set `scheduledTime` for food specials/events.
3.9. Buffer
• Feature/Setting: API `POST /updates/create`, set `scheduled_at` for each platform account.
3.10. Hootsuite
• Feature/Setting: Schedule using `messages` POST endpoint, select networks for dissemination.
3.11. Sprout Social
• Feature/Setting: Schedule content with platform API to calendar and queue for multiple channels.
3.12. Zapier
• Feature/Setting: Action applet to execute ‘Create Social Media Post’ at scheduled intervals.
3.13. HubSpot
• Feature/Setting: Social Publishing API, configure `scheduledTime` for post payloads.
3.14. Buffer Publish
• Feature/Setting: Direct queue addition with scheduling for content reuse and theme campaigns.
3.15. Loomly
• Feature/Setting: API scheduled post queueing, select content type and destination profile.
3.16. Agorapulse
• Feature/Setting: Push via REST API to calendar slot, automate Spanish menu highlights.
3.17. SocialBee
• Feature/Setting: Content category scheduling, API endpoint for different campaign types.
3.18. Later
• Feature/Setting: API for visual calendar slotting, asset management for image/video posts.
3.19. Sendible
• Feature/Setting: Multi-account API scheduling, queue targeting restaurant audience segments.
3.20. Planoly
• Feature/Setting: Instagram/Facebook visual planner API, auto-publish with configured intervals.
3.21. Crowdfire
• Feature/Setting: Unified platform API for scheduled posting across restaurant profiles.
3.22. CoSchedule
• Feature/Setting: Scheduler API for post types, integrates with WordPress events and promotions.
3.23. ContentCal
• Feature/Setting: API for collaborative scheduling and direct post automation to multiple social channels.
3.24. MeetEdgar
• Feature/Setting: Category content queue, API-scheduled recycling for evergreen promotions.
Benefits
4.2. Saves extensive staff administrative time with bulk, multi-network scheduling.
4.3. Enables precise timing for local events, holidays, and menu launches.
4.4. Achieves branded content uniformity across Andalusian cuisine campaigns.
4.5. Supports performance tracking and rapid marketing optimization.