Purpose
1. Automate the collection, curation, and sharing of user-generated content (UGC) from social networks, websites, and review sites to amplify the restaurant’s online presence, engage community, and enhance authentic marketing for Creole cuisine.
2. Automating this process reduces manual monitoring, boosts brand awareness, and automatedly republishes positive experiences to social feed, website, and promotional channels.
3. The automator consolidates UGC, filters for brand mentions, images, and hashtag use, and automatedly schedules approvals and distributions for marketing efficiency.
Trigger Conditions
1. New posts with restaurant mentions, hashtags, or geotags detected on social media.
2. Customer reviews received on review platforms (e.g., Yelp, Google, TripAdvisor).
3. UGC submitted through website forms, email, or SMS.
4. Automated request campaigns or contests generating content.
5. Predefined event-based triggers (e.g., new menu item, holiday promotion).
Platform Variants
1. Instagram Graph API
• Feature/Setting: “Hashtag Search” to automate content retrieval based on tags; “Media Insights” for post metrics.
2. Facebook Graph API
• Feature/Setting: “Page Mentions” and “Visitor Posts” monitoring; configure automated pull of tagged content.
3. Twitter API v2
• Feature/Setting: “Filtered Stream endpoint” to automate capturing tweets with keywords, mentions, or geolocation.
4. TikTok for Developers
• Feature/Setting: “Hashtag Search” and “User Content Fetching” for monitored, automatable UGC SaaS ingestion.
5. Pinterest API
• Feature/Setting: “Boards and Pins Read” to automate fetching customer pins with restaurant-related tags or images.
6. Yelp Fusion API
• Feature/Setting: “Business Reviews Endpoint” to automate polling and extracting new reviews for sharing.
7. Google My Business API
• Feature/Setting: “Reviews.List” automates pulling new customer reviews and ratings.
8. TripAdvisor Content API
• Feature/Setting: “Reviews Search” automates regularly harvesting latest customer testimonials.
9. Zapier Webhooks
• Feature/Setting: “Catch Hook” to automate integration triggers from multiple platforms centralized in workflow.
10. Slack API
• Feature/Setting: “Incoming Webhooks” automate notifications of new UGC to private team channels for moderation.
11. Discord Webhooks
• Feature/Setting: “Automated Broadcast” for instant sharing of selected UGC with community servers.
12. WordPress REST API
• Feature/Setting: “POST /wp/v2/posts” to automate website blog updates with curated UGC.
13. Squarespace API
• Feature/Setting: “Content Blocks API” to automatedly embed UGC in dynamic marketing sections.
14. Shopify API
• Feature/Setting: “Storefront API” automates addition of reviews and UGC to site homepage/menus.
15. Mailchimp API
• Feature/Setting: “Automations” with “Email Content Blocks” to inject UGC dynamically in newsletters.
16. Twilio SMS API
• Feature/Setting: “Incoming Message Triggers” automate handling of customer photo and review submissions via SMS.
17. Google Drive API
• Feature/Setting: “Files.Create” for automated storage/archiving of image and text content for team review.
18. Dropbox API
• Feature/Setting: “File Requests” to automate collection of UGC files submitted by users externally.
19. Airtable API
• Feature/Setting: “Create Record” in “UGC Queue” automates pipeline management for moderation.
20. Buffer API
• Feature/Setting: “Content Scheduling” endpoint automates timed publication of approved UGC to multiple platforms.
21. Hootsuite API
• Feature/Setting: “Publisher Endpoint” for orchestrating automated UGC sharing campaigns.
22. Sprout Social API
• Feature/Setting: “Messages Endpoint” automation to monitor, retrieve, and disseminate UGC across platforms.
23. RSS Feed Generation
• Feature/Setting: Automated creation of feeds from review harvest for embedding or syndicating on multiple properties.
Benefits
1. Automate brand engagement by amplifying authentic voices and social proof.
2. Streamlines and automates multi-channel sharing, boosting visibility with minimal manual intervention.
3. Ensures continuous, automatable marketing content pipeline to engage local and traveling foodie markets.
4. Automating curation enables faster recognition and reward of loyal customers submitting positive UGC.
5. Automator reduces staff workload and ensures consistent, brand-safe messaging automatedly propagated.
Marketing & Online Presence