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Automated newsletter campaigns

Purpose

1.1. Automates the delivery of scheduled newsletters to dart bar patrons, enhancing engagement and retention.
1.2. Automates sending event announcements, dart tournaments, live match schedules, special offers, and bar updates.
1.3. Automatedly manages audience segmentation for targeting regulars, first-timers, VIP dart players, and local groups.
1.4. Facilitates automated collection of feedback, reviews, and dart player sign-ups.
1.5. Automates tracking of open/click rates for data-driven marketing optimization.

Trigger Conditions

2.1. Customer signs up for dart bar mailing list online or in-person.
2.2. Schedule hit for weekly or monthly automated newsletter campaigns.
2.3. Automation based on user action (event RSVP, tournament registration).
2.4. Automates on special event announcement or holiday promotions.
2.5. Automates campaign sends when new menu items or beer lists are updated.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate via Campaigns > Create Automated Email > Configure Triggers (e.g., sign-up, date, custom events)
3.2. ActiveCampaign
• Feature/Setting: Automates through Automations > Start Trigger > Newsletter Series > Contact Enters List
3.3. SendGrid
• Feature/Setting: Automation > Marketing Campaigns API > Schedule/Trigger Automated Sends
3.4. HubSpot
• Feature/Setting: Marketing Hub > Workflows > Automated Email Sequence for bar promotions
3.5. Constant Contact
• Feature/Setting: Email Automation > Automated Series > Event or Date Based Triggers
3.6. Campaign Monitor
• Feature/Setting: Automation Builder > Newsletter Triggers > List Subscription or Date
3.7. Moosend
• Feature/Setting: Automation Workflow > Trigger on Subscription, Specific Date, or Event
3.8. GetResponse
• Feature/Setting: Automated Email Sequences > Trigger: Signup, Date, or Custom Event
3.9. Klaviyo
• Feature/Setting: Flows > Triggered by List Join, Bar Event RSVP, or Dart League Entry
3.10. AWeber
• Feature/Setting: Automation > Campaigns > Trigger by Tag (e.g., New Dart Night Customer)
3.11. Drip
• Feature/Setting: Workflows > Automated Emails > Trigger: Customer Action (Signup/Event)
3.12. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder > Automation Triggers > Email Activity
3.13. Sendinblue
• Feature/Setting: Automation > Create Workflow > Trigger: Signup, Click, Date
3.14. Omnisend
• Feature/Setting: Automation > Newsletter Sequences > Bar Event Announcements
3.15. Zoho Campaigns
• Feature/Setting: Autoresponder > Date-Based, Signup, Custom Triggers
3.16. Benchmark Email
• Feature/Setting: Automated Journeys > Trigger by Signup, Link Click, Event
3.17. MailerLite
• Feature/Setting: Automation > Create Workflow > Trigger on Form, Date, or Segment
3.18. ConvertKit
• Feature/Setting: Visual Automations > Event/Date Triggered Email Sequences
3.19. Brevo (formerly Sendinblue)
• Feature/Setting: Marketing Automation > Workflow > Bar List Subscription
3.20. Elastic Email
• Feature/Setting: Automation > Trigger-Based Campaign > Bar Event Reminder
3.21. Amazon SES
• Feature/Setting: Automate with SES API > Scheduled Email Sends > Dart Bar Subscriber List
3.22. Google Workspace (Gmail API)
• Feature/Setting: Automates scheduled bulk sends with Apps Script or API, triggered by Google Sheets updates

Benefits

4.1. Automates consistent patron engagement reducing manual marketing workload.
4.2. Automatedly increases repeat visits and dart community retention.
4.3. Automation ensures real-time event/news delivery, maximizing turnout.
4.4. Automates segmentation, resulting in more personalized and effective messaging.
4.5. Automator enables data collection on patron interests for future automatable campaigns.

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