Purpose
1. Automate post-dining review requests to guests via multiple communication channels to enhance online reputation.
2. Automate guest engagement, encourage frequent feedback, and amplify positive reviews for Irish restaurant brand trust.
3. Centralize review automation process to drive higher response rates and automate visibility across platforms.
4. Facilitate data-driven decision making by automating sentiment analysis and report generation from feedback.
5. Automate compliance with privacy laws by managing guest opt-in/out preferences for review outreach.
Trigger Conditions
1. Guest completes payment or reservation is marked as fulfilled in POS or booking system.
2. Pre-set time delay (e.g. 1 hour after meal, or next morning) triggers automated review request.
3. Guest contact details collected and consented for marketing/feedback communications.
4. Automation can be triggered by manual staff input (for walk-in guests not registered in POS).
5. Review request automation is skipped based on negative incident flags in customer profile.
Platform Variants
1. Twilio SMS
- Feature: Automated SMS sending.
- Setting: Configure SMS Trigger API using guest phone and scheduling param.
2. SendGrid
- Feature: Automated transactional and marketing emails.
- Setting: Enable Dynamic Template API, map guest email, automate personalized email send.
3. Mailchimp
- Feature: Automated email journeys.
- Setting: Automate "Customer dined" to trigger post-visit review campaign flow.
4. Zapier
- Feature: Multi-app workflow automation.
- Setting: Automate webhook from POS triggers SMS or email via chosen providers.
5. Google My Business API
- Feature: Automated review link generation.
- Setting: Automate personalized review requests with direct Google review link.
6. Facebook Graph API
- Feature: Automate sending Messenger messages with review prompts.
- Setting: Configure automation to send message post-visit containing review call-to-action.
7. WhatsApp Business API
- Feature: Automated templated messaging.
- Setting: Automate sending post-dining review request via WhatsApp message template.
8. Salesforce Marketing Cloud
- Feature: Automated journeys and email/SMS dispatch.
- Setting: Automate journey triggered by reservation completion to send review emails/SMS.
9. HubSpot Workflows
- Feature: Automate post-purchase follow-ups.
- Setting: Automated workflow to dispatch review request via email & integrate with CRM.
10. ActiveCampaign
- Feature: Automated campaign sending.
- Setting: Automate trigger on custom field (Dining Complete) for review automation.
11. Klaviyo
- Feature: Automated flows.
- Setting: Configure "Post-dining flow" automation for SMS and email review calls.
12. MessageBird
- Feature: Omnichannel messaging automation.
- Setting: Automate review requests via SMS, WhatsApp or voice, configured by contact method.
13. SurveyMonkey API
- Feature: Automated survey generation and emailing.
- Setting: Automate creation of review survey, auto-send post-visit using customer data.
14. Typeform
- Feature: Automated interactive survey links.
- Setting: Automate personalized Typeform link creation, email/SMS distribution post-dining.
15. Intercom
- Feature: Automated in-app and email messaging.
- Setting: Automation for guests with Intercom profile; trigger message after checkout.
16. Freshdesk
- Feature: Automated helpdesk tickets and feedback emails.
- Setting: Automate ticket/feedback creation post-dining, with review link to guest.
17. Shopify Flow
- Feature: Automation of customer communication flows.
- Setting: Automate post-checkout review requests on restaurant store orders.
18. Aircall
- Feature: Automated outbound calls or SMS post-visit.
- Setting: Automate outbound review request calls/SMS using post-reservation triggers.
19. Pipedrive
- Feature: Automated workflows for customer follow-up.
- Setting: Automate activity creation to send review requests via email/SMS.
20. Jotform
- Feature: Automated feedback form dispatch.
- Setting: Automate form link email/SMS using reservation completion trigger.
21. Slack
- Feature: Automated bot reminder and DM.
- Setting: Automate Slack bot to ping staff for manual follow-up when automation fails.
22. Outlook 365 Automate
- Feature: Automated scheduled email sending.
- Setting: Configure trigger from calendar/event marking dining completed.
Benefits
1. Automates review requests, enhancing marketing automation and online presence for Irish restaurants.
2. Automatedly gathers guest feedback to drive brand improvements and guest loyalty.
3. Automator delivers timely, consistent follow-ups, improving Google and social ratings automatically.
4. Frees up staff time through automated, rules-based workflows, lowering costs and error.
5. Automating response monitoring allows actionable reporting and rapid intervention on negative feedback.
6. Automation increases rate and volume of reviews, boosting SEO, visibility, and bookings automatablely.
7. Supports multi-channel outreach, automating widest audience coverage and maximizing guest touchpoints.