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Event announcement and invitation emails/alerts

Purpose

1.1. Automate event announcements and invitation emails/alerts, including class openings, seminars, workshops, seasonal events, and club gatherings, targeting members, prospects, parents, and community partners.
1.2. Ensure timely communication, minimize manual workload, standardize messaging, and enable multi-channel outreach (email, SMS, push notification, social media alerts).
1.3. Support RSVP tracking, attendance forecasting, follow-up campaigns, and integration with registration and payment systems.
1.4. Reinforce club branding, maximize event turnout, and maintain engagement in the martial arts community.

Trigger Conditions

2.1. New event creation in online calendar or event management system.
2.2. Manual trigger by club staff or instructor via dashboard.
2.3. Reoccurring (scheduled) outreach for seasonal/annual events.
2.4. RSVP status change or event capacity update.
2.5. Update in member database (new member added, status changed).
2.6. Payment confirmation for event fees.
2.7. Social media campaign scheduled or published.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automated Campaigns (API trigger, templates for invitations)
3.2. SendGrid
• Feature/Setting: Transactional Email API (event announcement template, dynamic recipient list)
3.3. Twilio
• Feature/Setting: Programmable Messaging (SMS alert, automated scheduling API)
3.4. Slack
• Feature/Setting: Incoming Webhooks (channel notification on event creation)
3.5. Google Calendar
• Feature/Setting: Calendar API (event creation trigger, email invites)
3.6. Microsoft Outlook/Office 365
• Feature/Setting: Calendar Event API (auto-send invitations to distribution lists)
3.7. Zoom
• Feature/Setting: Meeting API (schedule event, send auto-invites to participants)
3.8. Facebook Pages
• Feature/Setting: Graph API Events (auto-create events, post notifications)
3.9. WhatsApp Business API
• Feature/Setting: Automated outbound messages (event reminders and RSVP links)
3.10. Eventbrite
• Feature/Setting: Events Webhooks (send notifications to registered users)
3.11. HubSpot
• Feature/Setting: Workflow Automation (trigger email campaigns from event API hook)
3.12. Salesforce
• Feature/Setting: Marketing Cloud Email Studio (automated outreach using event records)
3.13. ActiveCampaign
• Feature/Setting: Event-based automation (send emails on custom triggers via API)
3.14. Zapier
• Feature/Setting: Multi-app workflows (connect event creator to notification platforms)
3.15. Discord
• Feature/Setting: Webhooks (send event reminders to channels or roles)
3.16. Telegram
• Feature/Setting: Bot API (send scheduled event alerts to groups/channels)
3.17. Constant Contact
• Feature/Setting: Event Email Series (automated launch on new event registration)
3.18. Pipedrive
• Feature/Setting: Activity API (trigger follow-up emails from deal or contact activity)
3.19. Airtable
• Feature/Setting: Automations (when record added/updated, send notification email)
3.20. Intercom
• Feature/Setting: Event-based Messages (triggered push/email to members)
3.21. Shopify
• Feature/Setting: Notification API (for clubs using e-commerce event bookings)
3.22. Wix
• Feature/Setting: Wix Automations (send emails when user RSVPs or registers)

Benefits

4.1. Drastically reduces manual announcement and invite workload.
4.2. Ensures consistent, timely, and branded member outreach.
4.3. Multiplies reach by covering multiple channels automatically.
4.4. Improves event attendance tracking and RSVP handling.
4.5. Supports list segmentation (e.g., age, membership, parental contacts).
4.6. Integrates seamlessly with club management, payment, and CRM systems.
4.7. Enables real-time targeting and follow-ups for maximum engagement.

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