Re-engagement campaigns for inactive members

Purpose

 1.1. Automatically reconnect with Aikido club members who have become inactive, aiming to restore engagement, renew memberships, boost event attendance, and strengthen community ties.
 1.2. Deliver timely, personalized communications via email, SMS, social, and push, tailored to inactivity duration and member history.
 1.3. Gather feedback on reasons for inactivity, surface new offers or events, and segment interventions based on member type, age, and former participation.
 1.4. Reduce manual workload and ensure consistency in outreach rhythm and content quality.

Trigger Conditions

 2.1. Member has not checked in or attended classes/events for X days (configurable; e.g., 30/60/90 days).
 2.2. No digital interaction (opens, clicks) with club’s app, newsletters, or messages for a set period.
 2.3. Membership renewal date has lapsed and no payment recorded within Y days.
 2.4. Absence from major club events or grading sessions.

Platform Variants

 3.1. ActiveCampaign
  • API: Automations → Start automation by tag "Inactive Member" (trigger rejoin sequence).
 3.2. Mailchimp
  • API: Lists/Segments → Create ‘inactive’ segment; Campaigns API for targeted blasts.
 3.3. SendGrid
  • API: Marketing Campaigns → Contact Lists, Conditional Sends by last activity timestamp.
 3.4. Twilio SMS
  • API: Messages → Send message with custom inactivity text; optional response tracking.
 3.5. HubSpot
  • Workflow: Automated workflow builder for lapsed contacts, use “If/Then” inactivity logic.
 3.6. Salesforce Marketing Cloud
  • Journey Builder: Trigger re-engagement journey for contacts tagged ‘inactive’.
 3.7. Intercom
  • Feature: Automated chats triggered for app inactivity; in-app and email fallback.
 3.8. WhatsApp Business API
  • API: Send template messages to opt-in users flagged as inactive.
 3.9. Slack (for member groups)
  • API: Channel reminders DM via scheduled bots for re-engagement prompts.
 3.10. Facebook Messenger
  • API: Automated broadcast to lapsed contacts, use activity-based segmentation.
 3.11. Telegram
  • API: Channel messaging or direct reminders based on club list activity.
 3.12. Google Firebase Push
  • Send: Push notification to app users inactive X days; deep-link to registration/events.
 3.13. Typeform
  • API: Distribute feedback survey after inactivity to capture drop-off reasons.
 3.14. Zapier
  • Multi-step Zaps: Cross-platform triggers (e.g., CRM inactivity → Gmail/Slack/SendGrid).
 3.15. Zoho CRM
  • Workflow: Scheduled inactivity check, auto-email/SMS follow-up.
 3.16. Constant Contact
  • Email Automation: Triggered series to re-engage specific unsubscribed or dormant lists.
 3.17. Drip
  • Workflow: Tag ‘disengaged’, trigger catch-up sequence; monitor reactivation rates.
 3.18. ClickSend
  • SMS: Schedule automated personalized reminder to mobile contacts.
 3.19. Smartsheet
  • Alerts: Automated alerts to staff for manual follow-up when automation fails.
 3.20. SurveyMonkey
  • Email collector: Email out feedback forms to non-active lists for insights.
 3.21. Pipedrive
  • Workflow Automation: Add ‘lost activity’ deal stage, trigger email or SMS template.

Benefits

 4.1. Recover dormant revenue streams by increasing renewals and attendance.
 4.2. Save staff hours by removing manual tracking and repetitive emailing.
 4.3. Deliver faster, contextually relevant outreach tailored to each member segment.
 4.4. Collect actionable feedback to adapt club offerings and retention incentives.
 4.5. Maintain an active, thriving, and loyal club community with sustained engagement.