Drip email campaigns for lead nurturing

Purpose

1.1. Automate a sequence of personalized emails to apartment prospects, nurturing leads over days/weeks.
1.2. Maintain consistent engagement, educate leads on amenities, policies, and specials.
1.3. Move leads through the leasing funnel by anticipating questions, sharing testimonials, scheduling tours, and prompting applications.

Trigger Conditions

2.1. New lead submitted via website contact form or apartment listing portal.
2.2. Manual CRM entry of prospective tenant information.
2.3. Incoming email to leasing inbox with specific keywords.
2.4. Attendance at apartment open house, scanned QR code, or text opt-in.

Platform Variants

3.1. Mailchimp
• API: Automations/Workflows — Configure ‘Customer Journeys’ for automatic sequence upon list addition.

3.2. Salesforce Marketing Cloud
• Journey Builder: Trigger by Lead creation, configure a multi-touch drip email journey.

3.3. HubSpot
• Workflow Automation: Trigger on new contact, automate timed marketing email sequence.

3.4. ActiveCampaign
• Automations API: Set entry trigger on form submissions or list additions, apply ‘Drip Campaign’ template.

3.5. SendGrid
• Automation API: Utilize ‘Single Sends’ and ‘Automation Flows’ for lead nurturing drips.

3.6. Zoho Campaigns
• Autoresponder/Workflow API: Trigger sequence based on sign-up or update in CRM module.

3.7. Klaviyo
• Flows: Create multi-step drip campaigns triggered by list or segment entry.

3.8. Constant Contact
• Automated Email Series: Trigger sequence from list join or event registration.

3.9. Marketo
• Smart Campaign: Define triggers (form fill, list upload) and actions (multi-stage email sends).

3.10. Pardot
• Engagement Studio: Automated multi-part email nurture tracks for prospects.

3.11. Mailjet
• Automation Workflow: Sequence triggered on subscriber addition to specific list.

3.12. Brevo (formerly SendinBlue)
• Workflow Automation: Drip sequence starts on contact subscription or lead activity.

3.13. Moosend
• Automation Recipes: Trigger series using ‘On signup’ or ‘Custom event’.

3.14. Drip
• Workflow API: Multi-touch drip campaigns triggered by tag or custom event.

3.15. GetResponse
• Marketing Automation: Setup workflows to send delayed emails upon lead entry.

3.16. Emma
• Automated Workflows: Lead enters audience, starts nurture series.

3.17. SharpSpring
• Visual Workflow Builder: Triggers on lead form submission, automated message series follows.

3.18. Campaign Monitor
• Journey Automation: Autoresponder series linked to segment entry or signup.

3.19. Oracle Eloqua
• Campaign Canvas: Multi-step campaigns commence on lead add or custom CRM event.

3.20. Agile CRM
• Campaign Automation: Drip emails triggered by lead source or tag addition.

3.21. Intercom
• Series Automation: Drip messages triggered on sign-up or lead activity.

3.22. Outreach
• Sequence Automation: Multi-touch email sequences initiated by lead list import.

3.23. Pipedrive
• Workflow Automation: Drip messages configured via email sequence after lead entry.

3.24. Microsoft Dynamics 365 Marketing
• Customer Journey: Automate nurture sequences with multi-stage emails on lead qualification.

Benefits

4.1. Converts cold leads to warm prospects with personalized, timed engagement.
4.2. Reduces manual follow-up workload and standardizes nurturing quality.
4.3. Increases tour scheduling and application rates by guiding prospects through next steps.
4.4. Consistent brand voice and outreach across all potential residents.
4.5. Tracks lead engagement for optimized future campaigns.
4.6. Scalable and repeatable for multiple properties or cohorts without extra effort.