Lead re-engagement workflows

Purpose

1.1. Automate multi-channel outreach to apartment rental leads who have not responded to previous communications, aiming to re-engage cold leads and move them to active status.
1.2. Synchronize contact status, identify non-responsive leads, and deploy targeted win-back strategies based on behavioral data and lead scoring.
1.3. Personalize outreach using stored prospect preferences, previous inquiry history, and engagement data to maximize the chance of response.

Trigger Conditions

2.1. Lead has not replied to campaign emails or SMS within a specified time window (e.g., 7 days).
2.2. Contact marked as “cold” or “inactive” in CRM.
2.3. Bounce/undelivered notification events logged for prior campaign outreach.
2.4. Lead score falls below predefined actionable threshold.

Platform Variants

3.1. Twilio
• Feature: Programmable Messaging API – set up SMS sequence with custom delay and re-engagement content
3.2. SendGrid
• Feature: Marketing Campaigns API – configure “drip” re-engagement email automation for non-openers
3.3. Mailchimp
• Feature: Customer Journeys – build path for dormant leads with dynamic audience filters
3.4. HubSpot
• Feature: Workflows tool – trigger re-engagement nurture based on non-response event
3.5. Salesforce
• Feature: Process Builder – automate task/communication assignment on inactivity alerts
3.6. ActiveCampaign
• Feature: Automation Builder – create conditional retargeting chains for segment “cold” leads
3.7. Microsoft Power Automate
• Feature: Automated flow – monitor CRM field changes (“Lead Status: Cold”) to send follow-up emails
3.8. Pipedrive
• Feature: Workflow Automation – create actions for stagnant deals using “last activity date” triggers
3.9. Zoho CRM
• Feature: Blueprint – enforce follow-up process for leads with no activity log
3.10. Intercom
• Feature: Series Automation – schedule personalized re-engagement based on chat inactivity
3.11. Freshdesk
• Feature: Scenario Automation – set macro for outbound messages to non-responsive tickets
3.12. WhatsApp Business API
• Feature: Message templates – set trigger for template dispatch to leads with “inactive” tag
3.13. Facebook Messenger
• Feature: Messenger Bots – auto-send periodic check-in messages for dormant conversations
3.14. Slack
• Feature: Reminders API – send DM to sales team for lead re-engagement workflow escalation
3.15. Trello
• Feature: Butler rule – move “stale” lead cards to “Re-engage” list and assign actions
3.16. Google Sheets
• Feature: Apps Script Triggers – identify leads not updated in ‘last contacted’ column for >7 days
3.17. Airtable
• Feature: Automations – trigger outbound communication when “Contacted” field is blank past X days
3.18. Drip
• Feature: Basic Workflows – set campaign for leads with open rate <10% in last 3 attempts
3.19. Klaviyo
• Feature: Flow Builder – automate win-back sequence for contacts with “dormant” property
3.20. Marketo
• Feature: Smart Campaigns – schedule triggered emails for leads without activity since date X
3.21. Constant Contact
• Feature: Resend to Non-openers – automation for sending reminders after initial outreach
3.22. Monday.com
• Feature: Automations – auto-assign re-engagement tasks for CRM rows with overdue follow-up

Benefits

4.1. Reduces manual effort by sales team, allowing focus on warm opportunities.
4.2. Increases conversion rates for previously stalled rental leads.
4.3. Delivers consistent and timely outreach, improving prospect experience.
4.4. Tracks engagement data for continuous optimization of apartment marketing strategy.
4.5. Improves ROI on lead acquisition spend by maximizing value from existing contacts.