Scheduled social media posting for promotions

Purpose

1. Automate scheduled social media posts promoting apartment availability, events, amenities, and updates to maximize reach and engagement.

2. Maintain consistent online presence for the apartment brand, driving inquiries and resident loyalty.

3. Enable marketing teams to pre-plan content, ensure compliance, and target different renter demographics across platforms.

4. Streamline workflows and reduce manual posting errors while utilizing platform-specific engagement tools.

Trigger Conditions

1. Pre-defined post calendar with promotional content, offers, or announcements.

2. Integration with a content management system signaling a scheduled publish.

3. Automated triggers based on unit availability, leasing milestones, or community events.

4. Event-based triggers, like new resident move-ins or local partnerships.

Platform Variants

1. Facebook Graph API

• Feature/Setting: /page/feed endpoint, scheduled_publish_time and message parameters for page posts.
  
• Example: Set scheduled_publish_time to UNIX timestamp for future publishing.
  

2. X (Twitter) API v2

• Feature/Setting: POST /tweets endpoint, use scheduled posting tools like TweetDeck or third-party scheduler access via OAuth app.
  
• Example: Queue tweet with desired timestamp in connected tool.
  

3. LinkedIn Marketing API

• Feature/Setting: /ugcPosts endpoint, specify scheduled publish time and company page targeting.
  
• Example: Configure author and specific scheduling in payload.
  

4. Instagram Graph API

• Feature/Setting: /{ig-user-id}/media endpoint with media_type and caption, then /media_publish for scheduling.
  
• Example: Submit media_id after media upload and set posting time.
  

5. Pinterest API

• Feature/Setting: /v5/pins endpoint, use board_id and scheduled_publish_time.
  
• Example: Create pins for apartment visual tours scheduled ahead.
  

6. Buffer

• Feature/Setting: Buffer Publish API, POST /updates/create for scheduled posts on multiple networks.
  
• Example: Submit text, image URL, profile IDs, and publish_at time.
  

7. Hootsuite

• Feature/Setting: Hootsuite Scheduler API, POST /messages with sendTime parameter.
  
• Example: Specify network profile and exact time to post.
  

8. Sprout Social

• Feature/Setting: Scheduled Post via API, POST /messages with scheduling parameters.
  
• Example: Include content, media, and posting time per profile.
  

9. Zoho Social

• Feature/Setting: Schedule Posts API, supports multiple social profiles via /posts endpoint.
  
• Example: Input post body, image URLs, schedule_time.
  

10. Agorapulse

• Feature/Setting: Social Profile Scheduler, create scheduled items using Agorapulse API.
  
• Example: Define post, attach media, choose profile, and set post_time.
  

11. Later

• Feature/Setting: Media library scheduling API or CSV post imports with publish_at field.
  
• Example: Schedule image or video posts for Instagram, Facebook, X.
  

12. SocialBee

• Feature/Setting: Content Scheduling API, supports queue categories and schedule_date.
  
• Example: Assign recurring promotional posts to time slots.
  

13. Sendible

• Feature/Setting: Scheduled Message endpoint, POST /messages with social profile IDs and scheduled date.
  
• Example: Attach post content, image, and schedule per platform.
  

14. HubSpot Marketing Hub

• Feature/Setting: Social Publishing API, schedule posts with create_social_post endpoint.
  
• Example: Send JSON with content, account, and publish_time.
  

15. Salesforce Marketing Cloud Social Studio

• Feature/Setting: SocialPost API, create and schedule campaign posts with future date-time.
  
• Example: Define campaign, compose copy, and assign schedule.
  

16. ContentCal

• Feature/Setting: Content Plan API, POST scheduled_posts with platform and timing.
  
• Example: Pre-load apartment event campaigns into queue.
  

17. Crowdfire

• Feature/Setting: Social Scheduler tool via API, supports queuing and post calendar.
  
• Example: Assign content blocks by time and social channel.
  

18. PromoRepublic

• Feature/Setting: Scheduled publication, POST /api/v1/social/schedule endpoint.
  
• Example: Attach asset, choose network, and select publish datetime.
  

19. MeetEdgar

• Feature/Setting: Category-based scheduling, use API or CSV import for repeatable content.
  
• Example: Upload evergreen resident tips, assign frequency.
  

20. Planable

• Feature/Setting: Collaborative scheduling API, plan campaigns and approval workflows with publish_at.
  
• Example: Collect feedback, finalize post, and assign schedule for compliance.
  

Benefits

1. Uniform promotion delivery across all channels to prospective and current residents.

2. Time and labor cost reduction, freeing marketing staff for strategizing.

3. Improved brand image and engagement due to timely, consistent posting.

4. Adaptive posting based on apartment-specific trigger events, boosting relevancy.

5. Centralized analytics data enabling better campaign measurement and optimization.