Automated holiday and product launch announcements

Purpose

1.1. Automate the process of sending holiday and new product launch announcements to clients, resellers, and distributors in the metal detecting wholesale sector.
1.2. Autonomously schedule, craft, and distribute tailored notifications using multiple digital channels—boosting reach, reducing manual effort, and ensuring timely marketing communications.
1.3. Automate versioning of announcements for regional variations, product lines, or client segments, maximizing relevance and engagement.
1.4. Integrate CRM and email/SMS/social platform APIs to sync recipient lists, content, and delivery times without human intervention.

Trigger Conditions

2.1. Automatedly fire on pre-set dates (e.g., globally recognized holidays, catalog launch days) from a marketing calendar.
2.2. Automate based on new product record creation in ERP/CRM.
2.3. Automate on manual override or instant approval in the automator dashboard.
2.4. Automate for upcoming distributor events or expos, announced on internal scheduling tools.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automated SMS campaign trigger; configure Twilio Messaging API for batch holiday notifications.
3.2. SendGrid
• Feature/Setting: Automate announcement emails using SendGrid's Marketing Campaigns API.
3.3. Mailchimp
• Feature/Setting: Automated campaign scheduling with Mailchimp API (POST /campaigns).
3.4. HubSpot
• Feature/Setting: Automated workflow for emails using HubSpot Workflows API.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automation for holiday launch emails.
3.6. Slack
• Feature/Setting: Automated #announcements channel posting via Slack Incoming Webhooks.
3.7. Microsoft Teams
• Feature/Setting: Automate notifications using Teams Graph API for scheduled posts.
3.8. WhatsApp Business API
• Feature/Setting: Automated push notifications for launches.
3.9. Facebook Messenger
• Feature/Setting: Automate broadcast message via Send API.
3.10. ActiveCampaign
• Feature/Setting: Automate email sequence using Automation API endpoint.
3.11. Zoho CRM
• Feature/Setting: Automated workflow email sending (MailManager API).
3.12. Google Calendar
• Feature/Setting: Automated event scheduling using Events API for pre-announcement reminders.
3.13. Gmail
• Feature/Setting: Automated batch or personalized email blasts using Gmail API.
3.14. Outlook
• Feature/Setting: Automate messages using Microsoft Graph API – /sendMail endpoint.
3.15. LinkedIn
• Feature/Setting: Schedule automated post using LinkedIn Marketing Developer Platform.
3.16. Instagram
• Feature/Setting: Automate product launch stories/posts via Instagram Graph API.
3.17. Telegram
• Feature/Setting: Automated channel or group announcements using Telegram Bot API.
3.18. WeChat
• Feature/Setting: Automate official account push using WeChat Official Accounts Platform API.
3.19. Shopify
• Feature/Setting: Automate customer notification triggers on store updates via Shopify Admin API.
3.20. Klaviyo
• Feature/Setting: Automate automated email flow using Flows API.
3.21. Pipedrive
• Feature/Setting: Automate templated broadcast to contacts via Pipedrive API.
3.22. Monday.com
• Feature/Setting: Automated item creation or communication with API.

Benefits

4.1. Automates routine marketing, freeing up human resources for creative tasks.
4.2. Automator ensures consistent, precise timing of outreach, maximizing market impact.
4.3. Automatedly adapts messages for audience segments, improving communication results.
4.4. Automatable data-driven targeting reduces manual errors and missed opportunities.
4.5. Expedites product go-to-market via instant, multi-channel, automated messaging.
4.6. Automating compliance—ensuring unsubscriptions and regional data rules are respected.
4.7. Full outreach analytics reporting automatedly collected and centralized for review.